Senior Manager, Merchant Growth Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe.

How will you make an impact in this role?

This position provides an opportunity to be at the center of one of the highest priorities for American Express and Global Merchant Services: driving Vibrant Acceptance by growing the number of merchants that actively accept American Express and ensuring they feel the value in acceptance every day.

This position sits on the U.S. Merchant Marketing team and is responsible for developing loyalty and product go-to-market strategies that target small, regional, national, and global merchants.  We do this through multi-channel marketing strategies and through partnership with client managers in the field. This individual will own a range of Customer Growth Channel communications.  This role requires close collaboration and influencing with critical partners across the Amex Enterprise within Marketing, Client Management, Analytics and Marketing Operations, as well as several teams within the US Merchant Marketing organization. The ideal candidate must be able to operate in white space, creating impactful go-to-market strategies that showcase American Express value, drive growth, and increase engagement.

• Own the end-to-end Merchant Growth Channel Communications strategy and execution plan across the range of owned channels – including monthly eNewsletter, and dedicated test & learns across Email Channel
• Lead external creative agency relationships, working with a variety of agency stakeholders to lead creative briefing and planning for the Growth Marketing curriculum
• Partner with Analytics team to define Growth Marketing Campaign Communications segmentation and targeting, and measure performance to optimize & evolve campaign strategies
• Develop best-in-class, performance & data-driven marketing strategies and communications across owned channels to engage merchants and drive ongoing acceptance across the merchant lifecycle
• Partner with merchant value teams to develop the strategy & execution plans for owned channel communications across the merchant lifecycle.   Support merchant value team test & learn campaigns, as relevant, in close collaboration with US Merchant Marketing product teams

Qualifications

• 5+ years Creative Campaign channel experience OR agency (creative, media) experience required, with Email channel experience preferred
• Proven analytical and strategic thinking skills with the ability to leverage data to tell a compelling story.   Strong Analytical skills - including defining success / KPIs and optimization levers to help fuel campaign performance
• Strong strategic and thought leadership skills with a passion for innovation and bringing fresh ideas to the table.
• Strong creative point of view