Senior Lead, Marketing Performance Analytics & Revenue Operations

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

The Marketing Analytics and Revenue Operations Senior Lead is a strategic, hands‑on analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand business growth through the lens of marketing channels. This role will evaluate how to accelerate that growth by analyzing performance across channels, audiences, and the full marketing funnel. In this role, you will compare performance across email, events, paid media, digital programs, and other B2B channels. You will also Identify where the marketing organization should invest, optimize, or shift spend and provide regular insights to channel owners to improve efficiency and ROI.

The Marketing Analytics and Revenue Operations Senior Lead may oversee a small team of 1-3 analysts and senior analysts and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision‑making across the organization. This means automating reporting and surfacing actionable insights for marketing and sales stakeholders all while ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses. This will also require partnering with operations and engineering teams to improve data flows, data models, and quality.

In this role, you will be responsible for intimate knowledge with our marketing platforms, reviewing API’s and data conformance, defining metadata strategies, and simplifying the output to communicate to the marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels (email, events, paid media, digital).

In this role, you should be able to shift between business problems, from developing segmentation frameworks that support ABM, optimizing our event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations to marketing leadership and senior stakeholders.

Key Competencies:

• Strong analytical and quantitative problem-solving
• Ability to work autonomously and own medium‑to large sized projects end-to-end
• Skilled at translating insights into business recommendations
• Collaboration and relationship‑building across marketing and sales
• High attention to data quality and consistency
• Curiosity, initiative, and deep commitment to driving business growth

Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Who You Are

Required Skills:

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL and Power BI (required).
• Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc..).
• Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics
• Ability to manage and mentor analytical talent
• Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences.

The co