AVP, Belk Rewards Marketing Manager

Job Description:

Role Summary/Purpose:

This role will be a critical member of the Belk portfolio team and will lead and manage efforts required to support cobrand and existing cardholder campaign execution as well as be essential in defining new opportunities to drive profitable growth in the portfolio.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partnering with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales and net income

• Partnering with the Belk client to develop both acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, competitive insights, VOC/VOA research and prior campaign performance

• Managing all components of direct marketing programs from design to execution (ensuring adherence to Compliance and regulatory requirements) - achieve desired results & maintain established timelines and cost estimates

• Tracking and maintain the marketing programs budget - ensuring client alignment

• Defining, executing and managing customer & associate research both with internal and external partner organizations

• Providing thought leadership to influence SYF and Belk business leaders to implement marketing and product strategies based upon customer, financial and data driven insights

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-channel optimization, product opportunities and cost/benefit analysis

• Supporting various areas of focus - as identified by internal and client needs

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree, OR in lieu of degree, a high school diploma and 8 years in a marketing or customer analytics role in the financial services, credit card and/or payments industry

• 4+ years of progressive experience in a marketing role at multi-product/multi-channel financial services or retail organization.

• Proficient in the use of MS Office product suite - excel in MS PowerPoint presentation design

Desired Characteristics:

• Graduate degree in Marketing

• Strong project management skills with ability to manage multiple programs simultaneously for on-time and on-budget delivery

• Excellent innovation, interpersonal and communication skills, both written and verbal, with exceptional presentation skills

• Relationship management experience - ability to develop strong working relationships with cross-functional business partners and executive leadership, communicating with both technical/non-technical resources (internal, client, vendor)

• Self-starter with strong interpersonal, team building, organizational and motivational skills

• Strong project management background

• Exceptional, creative and inventive mindset - strong desire to build unique, best-in-class analytic solutions

• Proven management and leadership skills - willingness to own responsibility

• Experience in defining and implementing out-of-client/retailer) spend programs to further engage cardholders with a product that allows “world” spend

• Experience with CRM and MRM information management and workflow systems

• Knowledge of pertinent laws and regulations impacting financial services product offerings (e.g. FCRA, UDAAP, Card Act, e-Signature Act, Reg B, etc...)

• Ability to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment - flexible, adapts well to change

• Experience working on web analytics - tracking performance from advertisement through to completion of the transactions

• Proficiency in MS Office Suite (Word, Ex