Senior Manager, Wholesale
MeUndiesAbout the role
MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…
Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.
The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.
Please note that this is a hybrid position of 4 days/week in our Los Angeles office
What You'll Do
Large Account Management:
Responsible for managing all aspects of the sales process for new and existing accounts
- Build and nurture relationships with existing accounts, serving as their main point of contact and working collaboratively to analyze their business needs
- Build and manage the product assortment plan for all accounts
- Ensure optimal product selection, strong classification coverage, and brand representation within each store
- Drive in-season business through reorder replenishment and proactively identifying sales growth opportunities
- Partner with marketing team to support CRM related events and other activations
- Partner with operations team to track order confirmations, shipping & chargebacks
- Serve as brand ambassador with external retail teams by becoming a product expert, communicating brand vision, coordinating distribution of marketing materials and distributing visual merchandising standards
- Act as liaison to meet evolving needs of retail stores within each account
- Build and manage incentive programs for store teams to drive in-store sales and sell thru
- Coordinate special requests from accounts with merchandising, design and production
- Communicate with accounts on an ongoing basis regarding current and future state of business (monthly/weekly/daily)
- Provide sales support to wholesale accounts including product knowledge, seminars, in-store events, etc.
Business Development:
- Target new business, analyze brand adjacency and positioning, and survey the general market for new wholesale opportunities
- Conduct market research to stay informed about industry trends and competitor activities
- Partner with MeUndies’ Executive team to create and present wholesale pitch decks for new account opportunities
- Present curated seasonal product assortment to potential qualified buyers and follow up to secure orders against sales presentations
- Take ownership of NuOrder setup and maintenance (e.g. assortment selection by season), utilizing the platform to drive new business and process orders.
Sales Strategy, Forecasting and Planning:
- Develop and implement effective and strategic sales plans to maximize revenue and achieve growth objectives
- Work closely with the finance and operations teams to develop accurate sales forecasts
- Communicate retail trends, sales performance and competitive market position to broader cross-functional team
- Maintain detailed business forecast quarterly and annually by all accounts managed
- Provide seasonal product projections by style/color/size for each account and monitor actualized sales against projections
- Prepare and provide seasonal fiscal plans by account informed by direct feedback and insights from key account buyers
- Prepare weekly, monthly and end-of-season sales recaps including overall performance, style selling, profitability and opportunities for future growth
- Prepare quarterly wholesale updates for MeUndies’ Executives and Board of Directors
Trade Shows, Events, and Travel:
- Build annual trade show calendar identifying which shows we should attend and the budget and attende
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