Manager, Digital Project Management - Content, Testing, & Personalization - PVH Corp.

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

About the Role:

The Manager, Digital Project Management leads the planning, execution, and continuous optimization of digital experiences across PVH's e-commerce platforms. Acting as the central point of coordination between business stakeholders, creative, merchandising, technology, analytics, and agency partners, this role drives the delivery of high-impact digital content, experimentation initiatives, and personalization strategies that enhance customer engagement and business performance.

This position manages the end-to-end lifecycle of digital initiatives—from intake, prioritization, and implementation to testing, performance analysis, and ongoing optimization—ensuring projects are delivered efficiently and aligned with business objectives.

As a key contributor to the PVH+ digital growth strategy, this role plays a critical part in scaling direct-to-consumer and e-commerce capabilities. By leveraging data-driven insights, cross-functional collaboration, and continuous experimentation, the Manager ensures digital experiences are seamless, brand-aligned, and optimized to improve conversion, engagement, and revenue growth.

What You will Do:

• Digital Content & Experience Management

• Lead the planning, prioritization, and execution of website content updates, promotional campaigns, and seasonal digital experiences across e-commerce platforms.

• Manage the end-to-end delivery of digital content initiatives, including project timelines, dependencies, stakeholder communications, and implementation.

• Partner with Creative, Merchandising, Marketing, Product, UX, Technology, and agency partners to deliver seamless, customer-centric digital experiences.

• Ensure digital experiences align with brand standards, business objectives, and customer journey best practices.

• Identify opportunities to streamline content publishing workflows and improve operational efficiency.

• Conversion Rate Optimization (CRO), Testing & Experimentation

• Own and manage the roadmap for A/B and multivariate testing initiatives to improve customer experience and business performance.

• Partner with cross-functional teams to identify optimization opportunities, develop test hypotheses, and prioritize experimentation.

• Coordinate implementation with development teams and optimization platforms, ensuring quality execution and accurate measurement.

• Analyze test results, communicate actionable insights, and recommend scalable optimization strategies.

• Champion a culture of experimentation and data-driven decision-making across digital teams.

• Personalization Strategy

• Lead website personalization initiatives that deliver relevant, targeted experiences across customer segments.

• Partner with CRM, Marketing, Analytics, Product, and Merchandising teams to define audience strategies and personalization use cases.

• Coordinate the implementation and ongoing optimization of personalized content across digital touchpoints.

• Measure personalization performance and recommend enhancements to improve engagement, conversion, and customer loyalty.

• Digital Project Management & Cross-Functional Leadership

• Serve as the primary project manager for digital experience, optimization, and personalization initiatives.

• Develop project plans, manage priorities, timelines, risks, dependencies, and resource alignment across multiple concurrent workstreams.

• Facilitate cross-functional meetings and maintain clear communication with business, technical, and agency partners throughout the proj