Sr. Digital Advertising Performance Manager

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

As a Dealer Inspire Platform and Media Performance Manager the following will be just a few of the responsibilities you will be assigned:

• Provide expert guidance on digital media strategies, recommending tailored solutions to help clients achieve their marketing and business objectives through data-driven insights and best practices 

• Meeting preparation & presentation 

• Develop, present & discuss client strategy for Websites, Digital Advertising, Conversations Chat Platform, Online Shopper Digital Retailing, and more

• Create and execute unique marketing ideas/strategy for our dealer partners 

• Staying on top of industry trends

• Educate clients on all Cars Commerce capabilities including website solutions, acquisition, marketplace, and media. 

• Work seamlessly with a wide range of different departments including but not limited to General Support, Inventory Support, Digital Advertising, SEO, Compliance, Marketing Design, Sales, and Analytics

• Responsible for maintaining and retaining a Dealer Inspire book of business 

• Opportunity to build your book of business by generating sales referrals

Desired Skills & Experience

• A successful Dealer Inspire Performance Manager requires excellent communication and analytics skills, marketing savvy and the ability to enjoy working in a fast-paced environment.

Required Skills:

• At least 2+ years experience in client-facing account management or performance management 

• Paid Search and media (Google, Facebook, Microsoft, Video, Display)

• Google Analytics

• SEO Fundamentals and Principles

• Website Design Best Practices

• At least 1+ years experience in digital marketing and media buying experience 

• Excellent customer service skills

• Outstanding presentation & communication. MUST possess the ability to project over the phone

• Must be very organized, punctual, and detail oriented

• Fast learner & interested in new technologies

• The ability