Senior Manager, Event Marketing

Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.  Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success:  ·       Runner First  We act in the best interest of the runner ·       Word is Bond  We do what we say we’ll do  ·       Champion Heart  We give our all in everything we do   ·       There is no “I” in RunWe stay generous with our humanity  ·       Keep MovingWe find ways to move every day, because joy is kinetic!  We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.   
Your Job:
The North America (NA) Event Marketing team’s objective is to engage runners where it matters most. Intersecting runners at key regional and global events, as well as significant moments in the sport, with dynamic and engaging brand experiences that amplify brand consideration, awareness and sales of Brooks. As Senior Manager, Event Marketing, you will motivate, inspire, and build consideration and awareness with runners across the US. You will manage the NA Event Marketing Team, ensuring we are thought leaders within the industry and showcasing the brand to all who run in a compelling way. You will own, develop and provide strategic insights into event strategies to the Marketing Leadership team by identifying and partnering with key events and activations that advance our brand and business goals while increasing revenue generated from our events. You will obsess about the runner and where and when they run and lead the team in finding new and innovative ways to reach them and convert them into Brooks.

Responsibilities:

• Strategy and Execution
• Lead 1-3 year Strategic Planning for NA Event Marketing; develop clear expectations and deliverables to guide the team’s execution upon the strategy
• Engage senior leadership in the alignment of the NA Event Marketing strategy and roadmap with the overall business strategy and ensure integration into relevant business departments’ strategic roadmaps
• Champion strategic and opportunistic business process improvement and cost reduction efforts and initiatives by anticipating tactical and strategic needs of the business and aligning to available resources (people, budget, technology)
• Partner with senior NA Marketing management to ensure department strategy is aligned with overall business objectives
• Develop a deep understanding of Brooks’ business and opportunities by connecting with leaders and peers across the organization. Utilize this knowledge to inform and influence NA Event Marketing strategy development and execution
• Gather and analyze data from multiple sources to develop insights that can inform strategy and prioritization across insert department
• Oversee the delivery of NA Event Marketing initiatives that contribute to a multi-year NA Marketing roadmap supporting key company goals and stakeholder objectives


• Event Operations
• Lead the Event apparel business throughout the full product lifecycle from item creation to sell in, to seasonal management etc., acting as a key point of communication with event partners and driving internal meetings/process
• Oversee event order management processes to ensure product inventory meets the projected needs at all events
• Act as the liaison between Brooks and external agencies to ensure seamless execution and on-target branding for event activations
• Direct and oversee Brooks’ presence at all events– including the booth layout, product sales, sufficient trained staff, product orders (official merchandise and in-line). At owned and partnered events (Houston, runDisney, Berkshire, Pittsburgh, Hyperion Houses etc) responsible for the entire runner experience from booth set up, merchandising, branding, POS, staffing, etc.
• Oversee Brooks’ sponsorship programs by maintaining contractual agreements and evaluating sponsorships annually. Drive the negotiation of existing cont