Product Design Lead

Who We Are

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

A tech note: technology has been and will continue to be at the core of how we are going to build the future above. We think that a small, but creative and free team can accomplish more than a large, bloated, unconstrained, bureaucratic one. We are accelerating our pace of innovation and are making substantial industry-changing new disruptions that will continue to improve the lives of millions of pets, pet owners, and pet care professionals.

A design note: design can change the world, and leading with the experience is at the heart of our product strategy and vision. Design is an act of co-creation that facilitates our understanding through continuous prototyping and customer feedback loops. We believe in intentionally shipping high-quality experiences rather than running experiments to see what sticks. The details are not the details. They inspire trust and make customers fall in love with our product.

A financial note: we are not waiting for a magical moment in the future to be sustainable. We are fiscally prudent, and we have never bitten more than we could chew. We have raised over $150MM where others have deployed more than a billion to reach a similar size.

What We Stand For and Where You'll Come In

You are a craftsperson at the highest level and someone other designers and partners seek out and learn from.

You'll make an immediate impact by elevating our design through your strong visual and interaction design skills. You'll be able to simplify complex concepts and develop designs that are easy to understand and foster trust in our product and service. As a design lead overseeing Acquisition, Sign-Up, and Onboarding "pawds," you will educate users about the product and help them sign up for a service tailored to their dog's unique needs. You will connect strategy across different work streams, ensuring a holistic end-to-end experience.

You'll also lead our design system effort by establishing quality craftsmanship and working on developing our next-generation UI/UX. Your role is pivotal in implementing a strategy to move us towards our Northstar, and shaping the future of a category-defining product and user experience.

You lead by doing and approach every pixel and word on the screen with purpose. You also have the ability to simplify complex messaging and functionality into easy-to-understand, simple, and intuitive experiences.

You'll provide invaluable mentorship to other designers, helping elevate the team's skills in visual design and producing beautiful UI experiences. Additionally, you'll play a key role in contributing to our overall experience strategy and partner cross-functionally to ensure our experience is solving customer needs and optimized across all touchpoints. 

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and