Sr. Manager, Field Marketing

Sr. Manager, Field Marketing
Glendale, CA / New Albany, OH / Remote

As the industry’s pioneering value-based care (VBC) technology platform, Reveleer is purpose-built to solve the most pressing real-world challenges faced by providers and health-plan organizations today. By unifying retrieval, clinical intelligence, risk adjustment, quality improvement, and member management solutions into one intelligent, AI-powered system, Reveleer streamlines fragmented workflows to supercharge productivity, enhance care quality, and optimize performance on high-priority value-based initiatives.

ABOUT THIS ROLE:

As the Senior Manager, Field Marketing, you will play a key role in designing and executing field marketing strategies that drive demand, accelerate sales pipeline progression, and enhance customer engagement. This role requires a proactive marketer with the ability to oversee marketing’s digital and in-person events, ensuring alignment with business objectives and sales goals. The ideal candidate will be adept at managing high-impact field marketing initiatives, fostering cross-functional collaboration, and measuring program effectiveness.

You are an expert in field marketing, event strategy, and integrated demand generation. You thrive in a fast-paced environment and are highly skilled in developing innovative marketing campaigns that drive measurable revenue growth. You are also a data-driven marketer who understands how to leverage insights to optimize marketing efforts and maximize ROI.

RESPONSIBILITIES:

• Develop and execute field marketing plans to support pipeline generation, acceleration, and customer retention across key markets.
• Own the execution of field marketing initiatives, including trade shows, industry events, executive roundtables, customer forums, webinars, and other in-person and virtual engagements.
• Collaborate with marketing and sales leadership to align field marketing programs with company segment and regional revenue goals, ensuring seamless execution and measurable impact.
• Manage planning and execution of all event-related logistics, including site selection, vendor management, budget planning, content development, and post-event analysis.
• Define and manage KPIs to assess the effectiveness of field marketing campaigns, optimizing performance through data-driven decision-making.
• Strategize and manage promotional items to support sales, events, customer, and employee gifts.
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Reveleer objectives and target audience.
• Support sales and marketing efforts in driving account-based marketing (ABM) strategies by integrating field marketing initiatives into broader go-to-market campaigns.
• Manage the field marketing budget, ensuring cost-effective execution and ROI tracking.
• Build and maintain relationships with industry partners, vendors, and event organizers to maximize brand exposure and engagement.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
• Continuously innovate and evolve field marketing strategies to keep pace with industry trends and customer needs.
• Lead and develop a high-performing field marketing team, fostering collaboration, mentorship, and professional growth.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Communications, or a related field.
• 5+ years of experience in B2B field marketing, event marketing, or demand generation.
• Proven ability to execute field marketing programs that drive measurable business impact.
• Strong understanding of demand generation principles, including ABM, sales enablement, and multi-channel marketing strategies.
• Experience in marketing analytics and ability to translate data insights into actionable strategies.
• Excellent project management skills with the ability to manage multiple initiatives across teams.
• Strong communication and presentation skills, with experience collaborating with executive stakeholders.
• Proficiency in marketing automation tools (HubSpot, Marketo, etc.) and CRM systems
• Experience managing event budgets and vendor contracts.
• Knowledge of the healthcare technology industry, specifically within Payers, Providers, Risk Adjustment or Quality Improvement, is highly desired.
• Willingness to travel domestically.

WHAT YOU'LL RECEIVE:

• Competitive pay
• Medical, Dental and Vision benefits including HSA/FSA
• 401k with Employer Match
• 100% paid short term and long-term disability insurance
• PTO plan and 10 paid company holidays

SALARY RANGE: $125,000 - $