Director of Events & Field Marketing

Director of Events & Field Marketing

About PointFive

PointFive enables Continuous Cloud Cost Efficiency through Deeper Detection and Collaborative Remediation. Our advanced DeepWaste detection reveals typically overlooked cloud waste, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and enhance organizational efficiency.

The Role

We are seeking an experienced Events Marketer to drive our market presence and accelerate pipeline growth. In this role, you'll be a strategic partner to our sales team, developing and executing events and multi-channel marketing programs that resonate with our multifaceted audience of engineers, FinOps professionals, and IT decision-makers. This position offers a unique opportunity to own your function and help shape our go-to-market strategy to drive meaningful impact at an early-stage startup.

Key Responsibilities

Strategy & Program Management

• Develop and execute a revenue-generating global field marketing strategy and implement a rolling marketing activity plan aligned with PointFive's brand pillars overall company goals.

• Partner closely with sales leadership to design and implement marketing programs and digital and physical events that source and accelerate pipeline across the customer lifecycle.

• Leverage data and analytics to identify market opportunities, optimize campaign performance, and measure ROI

• Measure and analyze marketing activity performance and ICP Account Intent progression to optimize ROI.

• Forecast, measure, analyze, and report on the impact of programs.

• Own and manage the annual field marketing budget.

• Prioritize and manage projects within timelines, budget, and resources.

• Ideate and execute ABM programs targeting high-value enterprise accounts

Campaign Execution & Optimization

• Create targeted content, events, and programs for each audience segment (Engineers, FinOps Professionals, IT Decision-Makers)

• Continuously leverage data and analytics to optimize event performance, ensuring each activation builds upon previous learnings to deliver improved outcomes

Cross-functional Collaboration

• Act as a key marketing contact for the sales team, participating in regular business reviews and strategy sessions

• Collaborate with product marketing to translate technical capabilities into compelling event messaging

• Collaborate with the content team to develop campaign collateral

• Lead and mentor the GTM team while fostering cross-functional collaboration

Qualifications

Required Experience

• 7+ years of field marketing or demand generation experience in B2B SaaS, preferably in cloud infrastructure or enterprise software

• Outstanding project management and analytical skills

• Excellent written and verbal communication abilities

• Willingness to travel as often as monthly

• Proven track record of developing and executing successful digital and in-person event marketing programs that drive pipeline and revenue growth

• Proven track record of successful management and execution of in-person events and conferences - large and small, including budget management, vendor management, on-site conference management, and more

• Experience marketing technical products to engineering and IT audiences

• Demonstrated ability to work effectively with sales teams and technical stakeholders

Preferred Qualifications

• Experience with cloud providers (AWS, GCP, Azure) and their associated buyer personas

• Strong understanding of cloud technologies and the FinOps space

• Experience with ABM strategies and execution

• Understanding of engineering workflows and DevOps practices

• Experience with marketing automation platforms and CRM systems, preferably SalesForce and HubSpot

What Makes You Successful