Commercial Director, Take Home Trade & Revenue & Category Growth - Diageo Ireland

Commercial Director, Take Home Trade, Revenue & Category Growth, Diageo Ireland (Northern Ireland & Republic of Ireland)

Dublin, Ireland,

Reporting into Managing Director

Diageo Ireland

Diageo Ireland is the leading premium drinks business and one of the largest and best-performing food and drink exporters in Ireland.  Our success is built on a rich Irish heritage. From the founding of the Guinness brewery in 1759 to the creation of Baileys four decades ago, we are one of Ireland’s longest standing businesses and best-known brands. Our operations have a positive impact on the economy across the island of Ireland. With over €1 billion in exports, we are the leading exporter of alcoholic beverages.

Our business is sustained through innovation, and we are constantly looking to build new experiences for, and responding to, the changing needs of our customers and consumers.

In the Island of Ireland market, we employ 250 people, who are part of a wider team of 1,200 highly skilled professionals across five operations, including brewing, production of liqueurs, marketing, sales and commercial support.

As an inclusive, high performing team, we are passionate about building sustainable growth, and we live our purpose of celebrating life, every day, everywhere across the Island of Ireland (IOI).

The Overview

This role has responsibility for the IOI Off-Trade Commercial Function, Customer Marketing, Revenue and Category Growth Functions.

The role leads a large Sales Function with a direct team of Diageo senior leaders reporting directly to it.  The rest of the function includes a wider Diageo team in addition to an outsourced sales team.  The Revenue and Category growth responsibility leads Category and Net Revenue Management.  The role will partner with a number of  functions such as Finance, Marketing, Reserve, Supply Chain, Legal, HR and CR.

As a key member of the Ireland Executive Team, the Commercial Director Take Home Trade, Revenue & Category Growth will play a pivotal role in shaping strategic decisions and driving business growth. This role offers the opportunity to work within a high-performing executive team and gain exposure to senior leaders across multiple functions, contributing to a dynamic and future thinking business.

The overall volume consumption of alcohol is decreasing year on year due to changing consumer consumption patterns.  In response, the business has transformed itself both in terms of results and culture through a ruthless focus on performance, ambition, execution standards and simplification.  We know what it takes to win.  The opportunities for our brands in this market is limitless. 

What sort of leader are we looking for?

The Commercial Director Take Home Trade, Revenue & Category Growth is expected to lead the charge in driving growth and profitability for the business in Ireland, with a focus on digital transformation, customer centricity, building winning & diverse teams. The role is responsible for setting and executing the overall in-year commercial strategy to ensure achievement of key performance indicators across the full P&L including Share, NSV, Gross, and Operating Margin.

Purpose of Role

Leading the development of the go to market commercial plan to deliver today and shape tomorrow, enabling Diageo to win, internally and externally across financial, market share and TAG survey metrics. The role is responsible for joint value creation and owns the Island of Ireland Take Home Trade ‘go to market strategy” to deliver enduring partnerships through customer collaboration, strategic partnerships, joint business planning and contract management.

Top Accountabilities      

The role will be evaluated base