Product Marketing Manager, Strategic Partners

Remote, UK, Ireland

Overview

We seek a Product Marketing Manager to join our team and help position Legion’s industry-leading AI-driven WFM solution and support our strategic partnerships. This role will also drive product positioning for the EU market. The successful candidate will develop and execute product marketing strategies and build content highlighting Legion’s innovations, strategic position, differentiators, and innovations, as well as the joint value derived from our strategic partners, such as SAP. You will become the go-to product marketing expert for the EU and will ensure we tell a clear and consistent value proposition story for partners and products globally.

Key Deliverables and Outcomes

Drive Messaging and Enablement

• Communicate Legion’s product vision, technical details, positioning, and messaging to internal and external SAP stakeholders.
• Create and fully execute regular webinars to support partner sales enablement and pipeline development. Drive multiple webinars per quarter that promote Legion’s differentiated capabilities.  
• Tell our product story through polished presentations and demonstrations to partners, customers, prospects, and internal audiences.
• Develop and deliver persona-based messaging, regular blog content, compelling product demonstrations, presentations, and training sessions to highlight our differentiators in the US and EU, as well as the joint value proposition with SAP SuccessFactors.
• Create content for speaking engagements and analyst briefings and develop messaging to support EU and partner events.

Influence Market Perception:

• Engage with industry influencers, analysts, and thought leaders to raise awareness and credibility of our solution, amplify our product message, and grow our presence in the EU.
• Conduct thorough research and analysis of the competitive landscape to understand competitors' offerings, positioning, and market share to help inform product differentiation and messaging strategies.

Content Development

• Develop a content strategy and compelling thought leadership content, including blogs, whitepapers, articles, presentations, and collateral targeting key business challenges in the EU. 
• Collect customer proof points and examples of benefits and ROI realized from strategic partners, including the Legion and SAP SuccessFactors partnership. Develop compelling customer stories and value nuggets to provide proof points and examples of the value realized.  

Support Product Launches

• Product Launches: Align with the US-based product marketing team to develop launch materials and drive product positioning and innovations into the EU market.
• Support US-based VP of Product Marketing with collateral development, decks, and key product-led initiatives such as pilots.
• Ensure that strategic partners, including SAP SuccessFactors selling resources, are enabled on all product launches with content and messaging to position new features and capabilities.

Cross-Functional Leadership and Enablement

Foster strong cross-functional collaboration with product management, engineering, partners, marketing, and customer success teams to align on strategies, priorities, and initiatives.

• Partner with Enablement to ensure Legion EU customer-facing teams and partner sellers have the product knowledge needed to instill confidence in positioning Legion’s fast-moving product capabilities.
• ROI tools and enablement - develop EU-specific ROI tools and enablement. Support local sellers with value-driven sales presentations.

Skills and qualifications

• Strong written and verbal communication skills
• 3-5 years of product marketing experience, preferably in workforce management or supporting the SAP SuccessFactors ecosystem.
• Robust understanding of the challenges hourly employees face
• Knowledge of Marketo and Salesforce
• A strong ability to support, be part of, and lead global cross-functional teams to meet goals and objectives

Preferred Qualifications

• Experience with positioning workforce management solutions
• Experience enabling partners with product messaging and content
• Experience building public-facing presentations with close attention to detail for marketing events, sales organizations, or executive value presentations.
• A high level of curiosity, a desire to learn, the ability to solve complex problems and make informed decisions. 

ABOUT LEGION

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