Sr. Marketing Platform Engineer

Join our mission to create a completely new, 100% digital bank that uses consumer feedback to truly meet customers’ best interests. Jenius Bank, a division of SMBC MANUBANK, and a member of SMBC Group, is being built by a close-knit and fun-loving team of financial services professionals and technology experts who came together for the challenge of building a full-service digital bank from scratch. We’re committed to doing it the right way for the customer and are growing rapidly. To learn more about our relationship to our parent company, visit our website.

The anticipated salary range for this role is between $85,000.00 and $170,000.00. The specific salary offered to an applicant will be based on their individual qualification, experiences, and analysis of current compensation paid in their geography and the market for similar roles at time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC MANUBANK offers a competitive portfolio of benefits to its employees.
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Jenius Bank is strategically scaling up a portfolio of products and building extraordinary experiences. In 2023, we launched our first two products reaching $1 billion in deposits and over $700 million in loans, all before Jenius Bank’s first anniversary. We don’t plan to slow down, with ambitious growth plans and the capital necessary to execute a multi-year strategic plan. We have a start-up mindset paired with SMBC Group’s 400 years of history. SMBC Group has more than 150 offices and 86,000 employees worldwide in nearly 40 countries and is committed to creating new business to better serve customers in the rapidly evolving digital environment. Join us on the journey that has caught the attention of the Banking Dive, and more to reinvent banking where smarter banking translates to a richer life.

SUMMARY:

The Sr. Marketing Platform Engineer plays a pivotal role in managing and optimizing the organization’s marketing and advertising technology stack. This includes integrating platforms such as CRM systems, marketing automation tools (e.g., Braze), Google Marketing Platform tools (e.g., CM360, SA360), social media marketing tools (e.g., Sprinklr), site personalization tools, real-time offer management tools, and customer experience management (CXM) platforms. The role also involves designing and managing site analytics and digital experience platforms (e.g., Google Analytics, Medallia, Google Tag Manager), as well as customer data platforms (CDPs) to support marketing initiatives.

The engineer ensures the seamless operation of these tools to enhance marketing efficiency, campaign execution, and data-driven decision-making. This role combines technical expertise with marketing acumen to drive customer engagement and operational excellence across both online and offline channels.

As a hands-on role, the expectation is that the individual can work independently to design, develop, and deploy the MarTech orchestration layer using APIs, webhooks, streaming events, or batch processes—to integrate marketing and advertising platforms with our digital channels and data cloud platforms.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• • Tech Stack Management: Evaluate, implement, and maintain marketing technologies (e.g., CRM, CXM, CDP, and customer engagement platforms) across various digital channels—including mobile push notifications, email, in-app messaging, and web notifications—to enable seamless and personalized communication experiences.
  • System Integration: Design and maintain integrations between MarTech tools, APIs, and third-party services (e.g., Braze, Medallia, social media platforms, Google Marketing Platform, etc.).
  • Cross-Functional Collaboration: Partner with Marketing, Product, Engineering, and Data teams to align technology solutions with marketing campaigns and strategic goals.
  • Automation & Workflows: Build and optimize automated workflows (e.g., lead nurturing, customer journeys, real-time offer management) to improve scalability and efficiency.
  • Marketing Automation Support: Design and develop automation solutions for marketing and advertising platforms used by the Marketing and Customer Experience teams.
  • Direct Mail Automation: Support and automate direct mail marketing processes and workflows.
  • Technical Troubleshooting: Diagnose and resolve issues related to real-time integrations, data flows, tracking, and platform performance.\
  • Compliance & Security: Ensure all digital platforms and solutions comply with data privacy regulations such as GDPR, CCPA, and other relevant standards.
  • Training & Support: Educate Marketing and Product teams on the effective use of MarTech, AdTech, and CX tools, including best practices.
  • Innovation: Research emerging technologies and trends, and recommend innovative solutions for