Senior Digital Marketing Specialist

Description

RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

OVERVIEW:

The Senior Digital Marketing Specialist is a strategic and executional leader responsible for driving RxSight’s patient-facing digital growth initiatives across social media, paid media, and direct-to-consumer (DTC) channels. This role owns the day-to-day management and optimization of RxSight’s digital ecosystem, translating high-level strategy into integrated, multi-channel campaigns that measurably increase patient awareness, engagement, and demand.

Serving as a key bridge between strategy and execution, this role partners closely with the Director of Marketing, cross-functional internal stakeholders, and external agency partners to plan, launch, and optimize campaigns that elevate RxSight’s brand and enhance the patient experience. The Senior Digital Marketing Specialist will balance creativity with performance, ensuring all initiatives are compliant, on-brand, data-informed, and aligned with growth objectives. This is a hands-on leadership role with clear ownership, accountability, and influence across patient and select HCP-facing channels.

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Digital Growth & Campaign Leadership

• Own the execution and optimization of patient-facing digital marketing initiatives, including organic social, paid media, and DTC campaigns designed to drive awareness, engagement, and patient growth.
• Translate strategic objectives into actionable digital campaigns with clear goals, timelines, and success metrics.
• Continuously evaluate and optimize campaign performance using analytics, audience insights, and ROI measurement to inform decision-making and future planning.

Channel & Content Management

• Lead day-to-day management of RxSight’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate.
• Develop, maintain, and evolve a cohesive content calendar that aligns with brand priorities, campaign milestones, and audience needs.
• Ensure consistent brand voice, messaging, and visual identity across all digital channels.

Collaboration & Agency Partnership

• Partner closely with internal teams (Marketing, Professional Education, Sales, Clinical, Customer Experience) to align messaging and execution across patient and HCP touchpoints.
• Serve as the primary day-to-day point of contact for agency partners, ensuring deliverables are on strategy, on time, and on budget.
• Provide clear briefs, feedback, and direction to creative and media partners to drive high-quality output.

Compliance & Governance

• Ensure all content, campaigns, and digital communications comply with healthcare regulations, internal review processes, and company messaging standards.
• Manage routing, documentation, and approvals in coordination with document control and MLR teams.

Engagement & Community Management

• Monitor and respond to inbound messages, comments, and inquiries across digital channels in a timely, professional, and on-brand manner.
• Escalate clinical, sales, or service-related inquiries to appropriate internal teams as needed, ensuring a seamless patient experience.

Platform & Asset Management

• Own the maintenance and ongoing accuracy of the physician locator, ensuring patients have clear, accessible pathways to providers.
• Maintain and evolve digital asset libraries and patient-facing materials to support campaigns and practice needs.

Operational & Program Support

• Contribute to broader marketing initiatives, including onboarding support for new practices, campaign launches, and cross-functional programs.
• Support recognition and engagement programs and assist with transitions into CRM-based workflows where applicable.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Proven experience in digital marketing and social media management, preferably within healthcare, med-tech, or patient-focused brands.
• Demonstrated experience managing both organic and paid digital campaigns, including DTC initiatives.
• Strong understanding of healthcare compliance, regulatory requirements, and channel-appropriate messaging.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.