Growth Marketing Manager (Marketplaces)

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing @Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

Our intimate apparel Brands: Shapermint, Truekind, and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.

We are seeking a hands-on - competitive Growth Marketing Manager for Marketplaces (Amazon, Macys, and others) to lead the strategy and execution end-to-end, from platform and campaigns setup to platform creatives and organic positioning across new marketplaces. You will be responsible for growing revenue efficiently for the assigned marketplace, driving cost-efficient customer growth at scale, and taking complete ownership of the metrics for the defined funnels and platforms. In this position, you will learn and take ownership of Trafilea's core strength: profitable customer acquisition at scale.

Requirements

Expected Outcomes & Responsibilities

• Revenue Growth & Marketplace Expansion:
  Own and execute strategic plans to generate revenue through new marketplaces such as Shop App, Macy’s, and Nordstrom.com, achieving forecasted growth and EBITDA margin targets. Optimize product funnels, organic positioning, and product page CRO to maximize performance.

• Campaign & Creative Strategy Management:
  Align with Creative Strategists to develop and test communication plans based on business priorities. Ensure creatives are optimized for each audience, product, and traffic source, adhering to brand standards while driving direct response performance.

• Data Analysis & Actionable Insights:
  Analyze data to identify deviations, deliver actionable insights, and set clear recovery actions with due dates and owners. Continuously benchmark competitor strategies to implement improvements across funnels.

• Funnel Testing & Optimization:
  Develop and execute testing strategies for store elements, from product pages to thank-you pages, to improve conversion rates (CVR) and profit per order (PPO). Collaborate with teams to deploy landing pages tailored to target audience engagement.

• Project & Initiative Management:
  Define and track timely OKRs, balancing strategic initiatives with day-to-day targets. Develop project timelines and resource forecasts, ensuring high-quality execution of acquisition campaigns and growth strategies.

• Cross-Functional Collaboration:
  Work closely with marketing, growth, and creative teams to enhance subscription and activation rates. Lead integration efforts for features like SMS flows and new store components, addressing bottlenecks to meet acquisition goals.

• Performance Monitoring & Reporting:
  Deliver weekly and monthly performance reports, presenting KPIs and actionable insights aligned with OKRs. Adopt a test-and-learn approach to rapidly implement winning strategies and continuously refine growth initiatives.

Experience/ Qualifications

• Demonstrated experience (5+ years) in developing and executing growth marketing strategies specifically tailored to online marketplaces.

• Proven track record of driving revenue growth and customer acquisition within various marketplace platforms such as Shop App, Macy’s– Official Site , Nordstrom.com, and others.

• +3 years of experience with Amazon in any field.

• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

• Proficiency in using analytics tools and platforms to track, measure, and optimize marketing performance metrics.

• Experience in A/B testing, data-driven decision-making, and a deep understanding of key performance indicators (KPIs) related to marketplace growth.

• Expertise in managing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, etc.) with a focus on direct response and brand positioning.

• Experience in media buying, ad targeti