Aquatic Informatics (AQI) Global Director, Growth Marketing

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you. 

• Owning your ambition and fueling your career growth. 

• Joining a company with a proven track record of success and an exciting future.  

It’s possible with a role at Aquatic Informatics (https://aquaticinformatics.com/).

Aquatic Informatics (AQI), a Veralto company, is a mission-driven software company that organizes the world’s water data to make it accessible and useful. We provide software solutions that address critical water data management, analytics, and compliance challenges for the rapidly growing water industry. We offer a full range of solutions, from standalone software packages for individual users, hosted software services, and enterprise-wide national systems. We serve over 1,000 municipal, federal, state/provincial, hydropower, mining, academic, and consulting organizations in over 60 countries that collect, manage, and process large volumes of water data.

Aquatic Informatics is headquartered in Vancouver, Canada and has offices in the US and Australia. We value independent thinking, initiative, teamwork, a relentless pursuit of quality, a playful spirit, and a sense of humor. We like smart people – IQ and EQ – who care about the environment and want to do good in the world. Ours is a unique culture where purpose meets possibility: where the work we do makes a real difference on the world’s valuable water resources, and where you’ll have opportunities to own your ambition and fuel your career growth.

We offer:

• Flexible working hours

• Professional onboarding and training options

• Powerful team looking forward to working with you

• Career coaching and development opportunities

• Health benefits

• 401(k)

Reporting to the Marketing VP the Global Director, Growth Marketing is responsible for driving growth by building, executing, and optimizing our customer acquisition strategy. You will plan and oversee integrated marketing campaigns, tracking performance across touchpoints and channels such as email, webinars, case studies, digital channels, conferences and other in-person events. You will serve as a player-coach, leading and managing a team of marketing professionals to drive winning results and energetic engagement. You will flex between strategic and tactical perspectives, with a desire to drive continuous improvement in a fast-paced environment.

The role can be based remotely with up to 25% domestic and international travel.

In this role, a typical day will look like:

• Lead and manage a team of marketing professionals, setting goals and expectations, and providing guidance and servant leadership

• Plan and develop demand generation strategies to generate high-quality sales funnel growth

• Oversee integrated campaign execution, including lead nurturing, segmentation, content creation, and testing

• Instill regular experimentation and a focus on continuous learning and adapting.

• Own marketing campaign performance analytics to continue to improve campaign effectiveness.

• Partner with cross-functional teams to align growth initiatives with sales, customer success and product management goals and targets.

• Analyze and refine channel strategies to maximize ROI and reduce Customer Acquisition Cost (CAC)

• Manage the marketing budget to strategically allocate resources and partner with Finance on accurate monthly adjustments

The essential requirements of the job include:

• Bachelor’s degree; MBA or other advanced degree a plus.

• 5-10 years’ experience in demand generation with B2B or B2G SaaS organizations

• 3+ years’ experience leading teams

• Proven track record of developing and executing successful marketing campaigns across multiple channels and driving business growth

• Hands-on experience with marketing automation, Salesforce and other MarTech stack tools

• Experience taking a data-driven approach to problem-solving, maximizing performance, and adapting strategies as needed

• Demonstrated experience scaling demand generation programs with evidence of increasing revenue impact

• Experience working in organizations with an agile culture a plus

• Strong analytical, communication, and relationship-building skills, with the ability to influence and drive continuous improvement