Associate Manager, Paid Social

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p><strong>Job Description</strong></p> <p>The New York Times is looking for an experienced Paid Social Associate manager to join our new in-house Paid Acquisition team and drive growth across Meta, TikTok, LinkedIn, Pinterest, and Snap et. You will be responsible for contributing to the end-to-end social campaign management — from execution and optimization to platform innovation — ensuring our campaigns deliver impact at scale. This is a hybrid role based in our New York Office, you will be reporting to the Manager, Paid Social. You can typically expect to be in the office 3 days per week.</p> <p><br><strong>About the Role</strong></p> <p>As the channel specialist, you'll be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new features and best practices. Your expertise will be critical in accelerating turnaround times, streamlining operations, and maximizing results across all paid social channels.<br><br></p> <p><strong>Responsibilities:</strong></p> <ul> <li>Own end-to-end paid social campaign execution and optimization</li> <li>Design and manage audience segmentation, creative rotation, and budget pacing</li> <li>Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc)</li> <li>Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights</li> <li>Collaborate with analytics team members to execute testing plans across platforms (i.e. A