Senior Channel Marketing Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Senior Channel Marketing Manager will develop a joint go-to-market strategy with key partners for F5. This position is responsible for managing partner relationships through various marketing activities, overseeing national partner events, and supporting sales with effective marketing strategies. It involves collaborating with North America partner marketers, global partner marketing, business leaders, F5 channel stakeholders, and F5 marketing teams to deliver a comprehensive customer journey. The ideal candidate should be an experienced channel marketer and program manager with strong digital skills and a B2B marketing background capable of driving multichannel campaigns. 

Drive the joint go-to-market strategy and execution for F5’s North America National Partners. 

• Strategize and build annual and quarterly marketing plans to meet the joint business objectives of the partner and F5. 
• Drive alignment across multiple stakeholder groups, including F5 channel leadership, partner and partner marketing stakeholders, F5 field marketing, and integrated and solution marketing teams. 
• Establish and maintain a regular communication and business rhythm cadence with the partners and F5 marketing stakeholders. 
• Manage and mature programs associated with the national partner GTM, including marketing strategy, campaign development and deployment, and measurement and optimization. 
• Work with your partners to develop customer experience journeys that span awareness, consideration, and conversion tactics for each campaign. Leverage a multi-channel approach, including paid media, digital experience, events, email nurture, and BDR/tele-qualification.  
• Strategize and execute multiple hosted events per quarter with partners, managing vendors, partners, and suppliers. 
• Together with your partners, develop and execute channel marketing strategies to drive revenue growth (PIO) and develop programs to enhance and incentivize partner engagement with relevant training and content on Partner Central. 
• Manage relationships with key channel partners, providing them with necessary resources, training, and support, including establishing a regular cadence to sync with appropriate marketing and sales stakeholders and working with them to provide marketing plans and KPI readouts throughout the year. 
• Develop and maintain a strong understanding of our products or services and the needs and preferences of our target audience and channel partners. 
• Manage budget and F5 Market Development Funds (MDF) usage for key F5 partners. 
• Establish a program measurement methodology and analyze results in terms of the return on MDF investment. Use performance data to draw insights and optimize campaigns.