Sr Manager, Digital Marketing (PH)

Job Posting Title:

Sr Manager, Digital Marketing (PH)

Req ID:

10129812

Job Description:

The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan-first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures.

This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.

This role is a project hire through 9/25/2026

The Sr. Manager, Digital Marketing (Audience Strategy & Community) will lead the development and execution of holistic audience engagement strategies for the Disney Entertainment Digital Marketing Center of Excellence (DCOE). This role oversees community engagement, creator content interaction, and user-generated content (UGC) across brand and franchise handles for Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, 20th Century Studios, and Searchlight Pictures.

Job Responsibilities:

 The ideal candidate is a strategic, online community centric leader with deep experience in digital content, social media strategy, and audience development. They are a strong team player that can adapt to processes, meet deadlines and will guide a team responsible for daily fan connection while steering high-impact engagement programs that support brand identity, campaign integration, and cultural relevance across one of the most iconic portfolios in entertainment. This role will shepherd multiple projects at a time within a fast-paced environment while ensuring that the brand voices and copywriting are accurately represented across platforms, working in close collaboration with brand and title marketing teams.

Program Leadership & Strategy

• Lead the DCOE Audience Strategy & Community program, setting the strategic vision and overseeing execution for community engagement across all brand and studio platforms.

• Define engagement strategy across the full suite of franchise and studio brands, ensuring a unified yet nuanced approach tailored to each audience and platform.

• Partner closely with cross-functional teams to integrate audience engagement tactics into broader brand, franchise, and marketing campaigns.

• Lead integration of opportunity reviews, approvals and posting of all audience engagement with brand and title teams.

• Oversee the strategy, planning, and execution of brand priority aligned creator content (primarily content we contract creators to make that live on O&O platforms)  and UGC programs across all brands and studios.

• Lead the identification and amplification of organic fan content that supports brand storytelling and franchise priorities for engagement opportunities.

• Ensure creative consistency, compliance, and quality across all externally sourced content, managing internal routing and approvals.

Content & Platform Leadership

• Develop and socialize best practices and operational guidelines for priority platforms.

• Guide the curation and programming of fan-first content across owned social platforms.

• Guide the curation of outbound engagement opportunities across all brands, with an eye for scaling.

• Provide strategic oversight for engagement-driven platform initiatives (e.g., Broadcast Channels, opportunistic stunts, surprise and delights), ensuring sustained growth and value.

• Monitor content performance and fan behavior to inform content strategy and optimize engagement across all brands.

• Collaborate closely with digital analytics partners and senior leadership to deliver regular reporting on community engagement, and platform insights across all brands.

• Synthesize data to uncover actionable audience trends and fan behavior, ensuring insights are translated into strategic recommendations that inform content planning, platform development, and overall engagement strategy. These insights will play a critical role in shaping how we build and nurture community, deepen fan connection, and inspire brand love across Disney’s portfolio.

Brand & Title Integration

• Develop and lead community activations tied to key brand and studio events, premieres, campaigns, cultural moments, and CSR efforts.

• Drive surprise & delight, exclusive content drops, and experiential moments that connect fans to the franchises they love.