Sr. Associate, Marketing, Liberty Street, New York, NY

Sr. Associate, Marketing, Liberty Street, New York, NY

Country: United States of America

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.  This is more than a strategic shift.  It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make:

The Sr. Associate, Marketing leads in developing, implementing, evaluating and administrating US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. for Santander Bank and Openbank. They are responsible for developing and maintaining Santander and Openbank’s comprehensive paid media strategy, with a focus on acquisition as it relates to marketing and communications to increase visibility, acquisition, and traffic for the brand.

• Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc.
• Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives.
• Owns strategy and implementation with partner agencies for all paid media channels for specific campaigns such as: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition/demand media.
• Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates.
• Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite.
• Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI.
• Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics.
• Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

What You Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
 

• Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field. - Required.
• Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field. - Preferred.

• 9+ Years Marketing, Communications or related experience. - Required.
• 3+ Years Financial Services Industry/Banking/Retail or Ecomm experience - Required.
   
• Demonstrated experience in Aggregator/Affiliate channels, all digital media, direct mail, acquisition marketing, and full-funnel marketing strategy.
• Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust.
• Strong acquisition and marketing analytics skills
• Comfortable with new digital technology, social media, and reporting.
• Candidate must be able to think strategically, and work independently, but be willing and able to roll up sleeves to help implement the programs and measure results collaboratively.
• Strong project management and critical thinking skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Ability t