Brand Marketing Strategist

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

For over 20 years, we have been the industry leader in application delivery. Now, we’re also helping our customers thrive on any architecture and across any multi-cloud environment in the AI era. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers—enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences that are changing the world. 

But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it’s producing exceptional results—not only for our customers, but also for our employees. We understand that your life is about more than just work, so we’re committed to a culture that supports your whole life. 

Job Description  

The Brand Strategy team is dedicated to driving and cultivating improved perception of F5 as a market leader and innovator through customer-centric approaches. The team is responsible for storytelling (making it easy to understand who F5 is), enablement (making it easy for teams to talk about F5 with consistency), and intelligence (listening, learning, and driving iteration). 

As a key member of the Brand Strategy team, the Brand Strategist will be focused on facilitating research, measuring brand health, maintaining brand standards, and evangelizing these items across the organization. This role will be collaborating with internal teams across all geographies. We work closely with Business Units, Digital, Integrated Marketing, Comms, AR, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned to business strategies, customer needs, and product features.   

The ideal candidate will be able to:   

• Lead brand health research biannually and quarterly with an emphasis on co-creating actionable findings from the data 
• Restructure research approach as needed to increase confidence in outcomes  
• Share insights from research internally, focusing on actionability 
• Maintain performance dashboard, partnering cross-functionally to incorporate key metrics 
• Coordinate with other F5 teams gathering research to enhance our insights from collective data 
• Collaborate with Creative team to maintain brand standards, keeping resources up to date 
• Articulate the F5 Brand Strategy to multiple audiences 
• Flex between articulating technical acumen and customer insight, changing altitude based on audience 
• Work closely with campaign, digital and experiential teams to infuse the F5