Senior Manager of Marketing and Fan Engagement, the Drone Racing

Location: Remote with some in person meetings at NYC HQ.

About the Drone Racing League (DRL):

DRL is the world’s premier, professional drone racing property for elite pilots. With custom built racing drones traveling 90 MPH, pilots race through the most insane courses across virtual and physical competitions. Merging the digital with the real, DRL delivers innovative drone technology, immersive content, and visually thrilling races on the best sports networks and streaming platforms around the world, including NBC, Twitter, TikTok, YouTube, Fox Sports, Sky Sports, ProSieben, and Weibo.  DRL is a division of Infinite Reality, an innovation company powering the next generation of commerce, creativity and connection through AI and immersive technology.

About Infinite Reality:

Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more.

The Role:

Reporting to the Director of Brand Marketing for Infinite Reality, the Snr Manager will act as the go-to-market lead for DRL, working both independently and cross functionally to build the brand and community, support revenue growth, and design innovative experiences for a new generation of tech enabled fans across the world. 

Responsibilities:

1. Fan Engagement and Growth:

• Develop and execute strategic marketing plans to drive focused fan behaviors, such as event/season launch campaigns, pilot reveals, and fan sweepstakes.
• Implement products and solutions to enhance fan engagement with DRL, utilizing platforms such as the DRL SIM, social media channels, and the DRL app.

2. Brand Management:

• Evolve and refresh DRL's brand guidelines to ensure consistency across all channels.
• Manage DRL's digital and social channels, including the website, social media platforms, and email marketing initiatives.

3. Media Distribution and Partnerships:

• Oversee partnerships with media outlets for broadcasting DRL races.
• Coordinate streaming of races on owned social channels and manage relationships with broadcast marketing teams.

4. Gaming and Merchandising:

• Drive growth and engagement with the DRL SIM and other gaming platforms.
• Manage online merchandise sales and design VIP merchandise for events.

5. Event Promotion and Management:

• Develop branding assets for DRL events, including pilot headshots, race branding, and signage.
• Strategize and execute promotions to achieve attendance goals at live events.

6. Content Creation and PR:

• Manage live streaming and broadcast of DRL races, as well as post-event coverage on social media.
• Handle media relations and influencer partnerships, including press interviews and course tours.

7. Partnership Marketing and Management:

• Support partnership sales with creative ideation and asset creation.
• Develop sales materials and media plans for partnership proposals, and manage paid media campaigns.

8. Insights and Analytics:

• Conduct ongoing fan research and analyze audience demographics.
• Report on key marketing KPIs and oversee valuation tracking for partnerships.
  
  

What You'll Bring:

• Bachelor's degree in Marketing, Communications, or related field (Master's preferred).
• 5+ years of experience in marketing roles, preferably in sports or entertain