Director, Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

• You will be a critical part of the CRM Team - the center of strategy for our client’s business - quickly delivering business insights through understanding audiences, developing data-led insights, customer experiences and strategic direction.
• Provide data-driven marketing program leadership for our client’s customer acquisition, loyalty, and retention efforts. This role is responsible for strategy and program definition within CRM as well as stewarding activation across direct-to-consumer communication channels.
• You'll be a critical part of a cross-functional team in the collaborative development and stewardship of program initiatives for major pre- and post-purchase CRM programs
• Supervise an individual’s work, conduct career coaching, and oversee the client deliverables
• Develop direct collaborative working relationships with key client stakeholders
• Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders
• Develop insightful creative briefs to provide focus and direction to developing creative program assets
• Identify and steward adoption of process and practice improvements both internally and among client stakeholders
• Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research
• Development and implementation of use cases for advanced marketing strategies and technologies (DMP, CDP, Database/CMS, Salesforce Marketing Cloud)

Qualifications

• 7-9+ years developing marketing programs and campaigns at an agency, consultancy or within a marketing department
• The ideal candidate should have a diverse marketing strategy background with experience developing, road-mapping and activating novel marketing programs with an addressable CRM focus. They must have experience leading annual strategy and planning for CRM as a channel as well as developing specific campaign plans utilizing and enhancing CRM program capabilities
• Must be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams.
• Must have experience developing strategies and activations across at least two of: CRM, owned marketing/ecommerce site or digital marketing/addressable media
• Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
• People management experience
• Synthesize qualitative and quantitative analysis from multiple sources to generate meaningful insights
• Develop marketing strategy frameworks and program roadmaps

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basi