Job Description Summary

The VP and GM of Oncology Care Pathways (USCAN) will be responsible for regional product marketing & business strategy for the Oncology market segment (care pathways) for USCAN region. This role will lead the commercial market development & downstream portfolio leadership of oncology solutions franchise. Focus will be placed on Theranostics Radiation Oncology business and disease specific focuses (Breast, Lung, Prostate, Colorectal and Liver) market development. The incumbent will further develop GEHC commercial strategy into oncology service lines and new product and solutions GTM in this high-profile, high-potential business segment. The incumbent will be customer centric and focus on shaping value propositions and differentiated offerings across the Oncology solutions product portfolio that resonate with customers having existing IB and the greenfield/brownfield projects.

This role will be responsible for the development of yearly business, product and the regional marketing campaign strategy in collaboration with the global upstream oncology solutions team. S/He will partner with regional marketing and sales to ensure alignment of strategy, messaging, and tactics to meet the quarterly and yearly operating plan of the business. Collaboration with other parts of the marketing organization will be key to defining, developing, and driving marketing activities including New/Existing market penetration, event marketing, lead generation, brand awareness, customer persuasion, sales enablement, and more.

In this role, the individual must be a self-starter, strategic thinker, action and output driven, thrive in a fast-paced environment, excel at managing multiple priorities, and succeed in communicating with all levels within the organization and within customer institutions. This role will develop long-term, innovative & collaborative partnerships, and structure unique business models to expand access to care and deliver better outcomes and play a pivotal role within the extended leadership team of Imaging leadership teams (Value Delivery) in USCAN.

Job Description

Responsibilities

• Drive GE Healthcare’s thought leadership in oncology solutions domains and drive the overall theme of “Precision Health” by collaborating with luminaries in oncology domains (Theranostics, Radiation/Medical/Surgical) in USCAN region.

• Have global domain knowledge and work with regional commercial teams for high level clinical discussions with CXO’s and department heads by communicating the value propositions of products and solutions in oncology solutions product portfolio and drive value.

• Partner with product marketing to develop segment-specific strategies for existing & new product introductions and on-market portfolio across Theranostics, Radiation oncology/digital oncology/ Precision medicine products and solutions. Collaboration with SBU segment leads to drive growth in the oncology segment and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters.

• Support commercial/Sales teams to achieve the quarterly and yearly Product/Solution/Service P&L Operating Plan targets for assigned geographical area.

• Define market segmentation and growth strategy for GEHC priority national and regional accounts.

• Define strategy for presence at key global oncology conferences and work with marketing program manager, regional marketing, for execution.

• Drive productization of oncology pathways strategy and grow specific disease areas (Breast, Lung, Prostate, Liver)

• The incumbent will be responsible to drive the pipeline and show growth in Win Rate, Share, Visibility & New Leads. Initial focus will be to drive focused initiatives and sales strategies around simulation & advanced detection products such as CT/MRI Sim, PET CT solutions & 3P partnered solutions in radiation oncology centers.

• Responsible for “Training & coaching” sessions with cross-functional teams such as Regional teams, Global Oncology team, SBU teams on topics including, but not limited to, Trends in oncology, Precision Medicine, technicalities & nuances in Oncology care area practices etc. Provides documented, regular, timely and productive development feedback. Build content of the focused oncology training modules.

• Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends. Support in driving Key Opinion Leader relationships and growth of overall Market Share within the geographical areas. Develop “thought leadership” on GE Healthcare’s Oncology product’s & Solution’s in the assigned geographical area.

• Collect feedback from customers & internal stakeholders, ana