Senior Planner

About The Role:   We are seeking a strategic, insights-driven Senior Planner to join our strategy team supporting the healthcare practice. This role requires a curious, resourceful, and culturally attuned thinker who can translate complex healthcare trends and patient insights into breakthrough strategies. You will help shape brand platforms, guide communications, and ensure that our work resonates with healthcare professionals, patients, caregivers, and broader audiences in meaningful, compliant, and impactful ways. 

Responsibilities:

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Insight Development & Strategy 
• Bridge the gap between patient, caregiver, and healthcare professional insights and the broader healthcare landscape. 
• Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms. 
• Analyze cultural, behavioral, and clinical trends to identify opportunities for brands to connect authentically and responsibly. 

Strategic Planning 
• Bridge the gap between the consumer trends and the industry to determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc. 
• Determine priorities and develop / challenge the client brief; set the bar for depth of insights and creative fodder. 

Research & Analytics 
• Consult on primary research initiatives ensuring methodologies match research objectives. 
• Lead and synthesize secondary research, turning data into actionable insights that shape brand positioning and communications. 
• Map research timelines, milestones, and budgets in collaboration with account leads. 
• Collaborate with Data & Intelligence teams to evaluate campaign performance, extract actionable insights, and guide ongoing optimization. 

Healthcare Brand Strategy 
• Develop integrated communications frameworks that respect regulatory requirements while breaking through with fresh, empathetic ideas. 
• Demonstrate deep understanding of brand strategy, disease awareness campaigns, and patient/HCP engagement models. 
• Partner with account leads to ensure strategy aligns with client objectives, audience needs, and compliance considerations. 

Collaboration & Client Engagement 
• Manage a portfolio of accounts and ensure overall performance of client campaigns. 
• Serve as a trusted advisor to clients, providing strategic counsel grounded in insights and healthcare expertise. 
• Partner closely with creative, digital, data & analytics, and account teams to build compelling campaigns across PR, digital, and social channels. 
• Confidently present strategies, insights, and recommendations to clients and senior stakeholders. 

Qualifications:

• 8 years of extensive experiencein brand or communications planning, with significant experience in healthcare, pharmaceutical, or life sciences sectors. 
• Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis.) 
• Ability to develop big ideas into communications frameworks. 
• Deft at developing powerful narratives to deliver insights and strategy for client buy-in. 
• Experience in planning, insights and analysis. 
• Familiarity with agency planning models and capabilities. 
• Solid grasp of brand strategy and brand equity assessment. 
• Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences. 
• Understand role that PR and social media play in the overall communications marketing mix. 

ABOUT USZeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial