Global Product Marketing Director, CVI

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:
This role is responsible for global marketing strategy, analysis, downstream and upstream marketing, and competitive intelligence for the Chronic Venous Insufficiency (CVI) franchise in PI. The CVI franchise is growing each quarter and is a key growth driver for the Peripheral Interventions division of Boston Scientific. Varithena is a truly differentiated technology in the CVI space. It is the most versatile patient-friendly product in our entire product portfolio.  Varithena is the only pharmaceutical product Boston Scientific sells. The franchise will transform from a single-product franchise to a portfolio franchise with the launch of RFA for an offering in the thermal market.  Key activities for the Director include setting strategic direction for the global business, meeting revenue & profitability targets globally, building a high-performance marketing team, and working cross-functionally to integrate marketing strategies with quality, legal, regulatory, operations, clinical, medical affairs, reimbursement, and sales. 

 

This is a critical role within Boston Scientific’s Peripheral Vascular business that focuses on leading a high-performance team that will deliver on marketing objectives that unlock full portfolio of products globally focused on the chronic venous insufficiency, more commonly referred to varicose veins. This role will lead the global product marketing and clinical strategy, evolve marketing excellence and ensure world class customer experience today while guiding the product lifecycle strategy to deliver global growth.  Success is achieved by executing on this plan in close partnership with regional marketing, commercial and sales teams around the world. 
 
 

Your responsibilities will include:  

• Lead all aspects of CVI Global Marketing while also playing a key role on the cross-functional franchise leadership team.   
• Develop and execute multi-year, integrated commercial plans for the CVI franchise, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan and US Annual Operating Plan (AOP).  Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
• Attract, develop and lead direct reports including a group marketing manager, product managers and field marketing managers.   Foster diverse and inclusive teams that live the BSC core values. 
• Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition. Develop succession plans and long-range organizational plans.
• Set inspirational goals and accountabilities for the marketing team. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs.   Ensure visibility to marketing impact, success measures and metrics. 
• Oversee franchise global marketing execution to ensure sales revenue, product development, commercialization and market development results are measured and achieved.  Makes and executes operational decisions with a strategic perspective.
• Coordinates strategies, action plans and communication across the regions as well as other marketing stakeholders (priorities, sequence, timing) to optimize impact and deliver on targets.  
• Continuously assess global CVI market and competitive dynamics, barriers and opportunities.   Leverage insights to drive to action plans.   
• Champion the voice of the business and customer.  Translate insights into actionable requirements to inform product lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc). 
• Influence and leverage internal and external relationships toward stated goals.  Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.  
• Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D