Manager, Consumer Paid Search

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Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home. 

Learn more about us on our company page.

Where we Work

This is an in-office position, requiring three days a week in our Denver, CO office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills
 

• Enterprise Search Ads Program Management – You’ve scaled and rebuilt multi-account programs in excess of $10 million in annual spend while driving efficiency gains and new customer growth.

• People & Change Leadership – You have a track record building, managing, and leading high-trust, high-performance, paid search managers, setting a high hiring bar, coaching for excellence, and staying ahead of evolving best practices related to bidding, new campaign types, new ad formats, and new measurement methodologies.

• Advanced Statistical Measurement – You are comfortable designing data-driven statistically-powered testing roadmaps, using in-platform A/B & geo-based incrementality tests, documenting learnings in partnership with Analytics teams, and presenting findings to enhance ad platform revenue generation.

• Cross-Functional Collaboration – You have experience partnering with Product, Creative, Analytics or Business Intelligence teams, as well as ad partner relationships to execute change at scale and maintain best-in-class program standards. 

 

About this role 

As Senior Manager, Consumer Paid Search you will own Udemy’s largest acquisition channel—a $40 Million+ global SEM program operating in 180+ countries and 12+ languages. You’ll be Udemy’s largest paid channel by consumer revenue, and a key part of the company’s transition to subscription-based learning. 

As part of your role, you’ll be responsible for the channel’s full year goals and key objectives. You’ll set the strategy, oversee execution, and manage change across ~20+ Google Ads and Microsoft Advertising accounts, and lead a team of 3 paid search specialists, ensuring Udemy remains at the forefront of AI-driven bidding, creative automation, and advanced statistical measurement and testing.

What you’ll be doing

• Set channel objectives and key results that ladder up to company-wide priorities for increasing Marketplace revenue generation, subscription adoption, and profitability goals.

• Own global forecasting, pacing, and budget reallocation across regions and countries, ensuring we meet monthly spend and revenue targets.

• Drive our learning & experimentation agenda (ad copy, audience, pMax, landing pages, subscription offer testing) with a combination of ad-platform A/B tests, geo-holdout incrementality testing, and MMM-led channel and tactical budget optimizations.

• Advance measurement & data hygiene: own UTM & custom parameter strategy, ensure first-party data collection and conversion integrity, and maintain and refine Tableau & Clarisights dashboards to track performance contribution to key business goals.

• Lead and coach a team of 3 practitioners, and collaborate with agency partners, providing clear goals, feedback, and career development paths.

• Partner cross-functionally with cross-functional teams like product, creative, and analytics teams to adapt global program focus around subscription activation, AI reskilling positioning, and profitability improvement.

• Represent Udemy with platform partners (Google, Microsoft), securing access to betas, and soliciting support and guidance for the deployment of emerging ad formats like AI Max for Search, and AI creative solutions within Google Ads.
   

What you’ll have

• Result oriented search expert, constantly looking for new ways to generate more revenue on existing budgets or improved efficiency w