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Marketing Manager - France & Benelux

Spotify
Francefull_timeVerifiedPosted 1 Mar 2024

About the role

Please send your application in English.
Spotify’s platform revolutionized music listening forever when we launched in 2008. Our move into podcasting brought innovation and a new generation of listeners to the medium, and in 2022 we entered the next audio market primed for growth with the addition of audiobooks.
Today, more listeners than ever can discover, manage, and enjoy over 100 million tracks, 5 million podcasts titles, and 350,000 audiobooks a la carte on Spotify. We are the world’s most popular audio streaming subscription service with more than 602 million users, including 236 million subscribers in more than 180 markets.
We are now looking for a Marketing Manager that will drive the planning and execution of marketing efforts within France & Benelux. Reporting to the Head of Marketing France & Benelux, your mission will be to drive brand awareness and consideration in the region, whilst facilitating increased user penetration locally. You will work closely with regional cross functional teams including the Strategic Ops Manager, Comms, Artist and Label Services, Editorial,Studios (podcasts), Premium and Strategic Partnerships.

What You'll Do

  • Strategize, plan and implement regional marketing programs in collaboration with agency partners and key Spotify team members while taking into account all steps of the process (i.e. insights, brief, creative, media plans, campaign approvals, tracking, reports, and findings.)
  • Work together with the Global Marketing team to localize global strategies and projects.
  • Work with cross functional teams to drive local market bets that positively impact both business KPIs and brand metrics in the different territories.
  • Build campaign retrospectives working closely with the Spotify analytics, media and Insights teams, to uncover findings that advise future initiatives and demonstrate return on investment.
  • Continuously supervise market performance to understand both consumer and competitor behavior including the overall Spotify brand sentiment, sharing this feedback with all relevant business leads.
  • Partner with the consumer insights team to schedule a regular cadence of brand trackers and consumer analysis, disseminating feedback with key team members.
  • Ensure all project tracking documents (eg. work back schedules, media plans, status updates, budget tracker) are current and clearly trace back to the campaign goals.
  • Work closely with the growth/performance marketing teams globally to drive all facets of the consumer funnel.

Who You Are

  • Fluency in French and English.
  • An experienced marketer with 5+ years of work experience in consumer marketing, content marketing, brand management or region/country management.
  • Practical experience in marketing related products or digital services.
  • Passionate about Entertainment, Music, and Content in general.
  • You exhibit a proactive, collaborative attitude, with a passion for the Spotify brand and the ability to motivate and inspire.
  • You will have demonstrated experience in tailoring global brands to local, domestic audiences.
  • Strong knowledge of Global & Local media landscapes
  • Solid capacity to drive creative & media agencies, as well as coordinate with internal local & global stakeholders.
  • You are creative minded, strongly analytical and a confident communicator, allowing you to work cross ­functionally and autonomously with multiple stakeholders in many Time­ zones.
  • You are proficient in all forms of desktop publishing and/or G suite products.

Where You'll Be

  • We’ve introduced Work From Anywhere to give you more options!
  • While we will ask you to pop into the Paris office from time to time, we are giving you the flexibility to work from home should you choose to do so.
  • Working hours? We operate within the GMT time zone for collaboration 
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today,

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Company

Spotify

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