Digital Marketing Specialist Senior

<h3>Company Description</h3><p><strong>DocPlanner Italy</strong>, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads. </p><p>We are looking for a Digital Marketing Specialist to join our Rome office. You will work closely with the sales department to capture valuable insights to create effective strategies and achieve more sales.</p><h3>Job Description</h3><p> </p><p><strong>Responsabilities:</strong></p><ul><li>Lead and execute strategic marketing projects in B2B and SMB segment (doctors and medical clinics) across different channels with the goal of audience building, development, conversion.</li><li>Design, execute and optimize an amazing Inbound strategy for our SMB segment, exploit our own database in order to generate marketing qualified leads in all stages of the lifecycle.</li><li>Monitore and analyze qualitative and quantitative data your campaigns bring new leads and how to turns them into customers.</li><li>Execute and monitoring Email Marketing campaigns, design and implement Automation flows to deliver a great experience to potential customers while generating great leads for our sales force.</li><li>Coordinate and execute one-shot nurturing campaigns</li><li>Co-create and implement a content marketing strategy, focused on attracting, engaging &amp; education of our future and current customers  in all stages of the journey.</li><li>Report on the effectiveness of content to measure your work and  be able to make up accurate optimization decisions.</li><li>Own the results of your campaigns working  in cooperation with our performance, content and e-mail marketing teams. </li><li>Coordinate all channels and partners to deliver projects outcome on time and align with the budget</li></ul><h3>Qualifications</h3><p> </p><p><strong>Requirements:</strong></p><ul><li>3+ years of relevant experience in digital marketing with extraordinary achievements</li><li>Knows how to execute an inbound marketing strategy focused on growth</li><li>Used to design and implement high quality marketing campaigns at a very high pace</li><li>Project management skills with different stakeholders (content, sales, social media manager...)</li><li>Experience executing email marketing campaigns to nurture leads</li><li>High level of proactivity and ownership</li><li>Knows how to execute a marketing strategy (plan channels, investment and execution).</li><li>English level high enough to communicate in an international environment.</li><li>Proven experience in SMB </li><li>Hubspot, Salesforce (CRM)</li><li>Agency experience is an advantage</li><li>Capability to meet deadlines and work with KPIs</li><li>Cross-cultural communication skills and adaptive thinking</li><li>At least 2 year of experience in Inbound Marketing or LG departments</li><li>Based in Rome</li></ul>