Market Specialist, NYC Metro

ABOUT DIAGEO

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together. 

ABOUT THE ROLE

Market Specialist, Northeast (NYC Metro)

On Premise Focus

Function: Commercial

Level: L6

Location: Field Based – New York, NY

Context/Scope:

The Market Specialist with an On-Premise focus is responsible for driving sales growth and brand presence in on-premise venues such as bars, restaurants, hotels, and nightclubs. This role involves developing strong relationships with venue owners and managers, executing promotional activities, and ensuring effective merchandising of Diageo Non-Alcohol brands (DNAB).

Financial/People Leadership:

The Market Specialists do not have direct reports although manage distributor accountability.

Accountabilities:

· Develop and implement sales strategies to achieve targets in on-premise channels.

· Identify opportunities to increase product distribution and visibility in key accounts.

· Execute sales plans that align with overall brand objectives with distributor management partnership.

· Distributor execution management through ride alongs and market visits.

· Works towards driving Sales Metrics KPIs for excellence in execution

· Educates and builds key relationships with bartenders and front line representation of the brand.

· Ensure compliance all relevant regulations/company policies all activities

· Maintain accurate records/documentation related on-premise activations/results

· Identify and evaluate new business opportunities, partnerships, and markets for their respective local market.

Qualifications and Experience Required

· Ability to engage, influence and coordinate wholesalers and distributors.

· Self-starter with strong ability to influence with data and fact-based selling strategies.

· 3+ Years working in sales or trade management; on-premise expertise and focus highly preferred.

· Ability to prioritize multiple initiatives with excellent time management skills; ability prioritize tasks meet deadlines

Lean in to our “dial up behaviors” and core values

• Be externally curious
• Collaborate efficiently
• Experiment and learn
• Act decisively

Feel inspired? Then this may be the opportunity for you!

EEO Information Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in man