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ON
Senior Lifecycle Marketing Specialist
ON24United States, United Statesfull_timeVerifiedPosted 9 Apr 2025
About the role
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com. Role Overview: The Sr. Lifecycle Marketing Specialist is responsible for creating and executing on a plan to support prospects and customers globally in various marketing channels. You will own the coordination and execution of a marketing operations plan of communications and marketing focused on email campaigns, nurture campaigns, and more, as well as involvement in customer and internal communications. Responsibilities:
- Marketing Planning and execution - Understand and implement ON24’s Marketing strategy as it relates to our integrated campaigns, regions, and industries.
- Collaboration - Meet with internal business partners and cross-functional teams to understand programs and needs to communicate them to prospects and customers.
- Reporting & Optimization – Track open rates, CTR, conversions, and optimize campaigns through A/B testing and insights.
- Process & Platform Management – Ensure data accuracy and integration with CRM (Salesforce), manage workflow tracking on Monday boards.
- Lifecycle & Evergreen Journeys – Design and implement evergreen campaign flows, automated customer journeys, and lifecycle campaigns across multiple touchpoints.
- Segmentation & Data Management – Manage list uploads, audience segmentation, and database accuracy.
- In-The-Know - Stay informed and current on email marketing, marketing automation and behavioral marketing technology trends and best practices and shares monthly report of ideas/suggestions.
- Minimum 5 years of experience in Marketing Operations or DG Operations role
- Attention to Detail: Meticulous attention to detail to guarantee well-built and well-tested marketing assets.
- Results-Driven: Consistently achieve impactful results through a data-driven approach, utilizing email best practices, segmentation, optimization, and deliverability strategies.
- Strong analytical and communications skills.
- Hands-on experience with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot.
- Hands-on experience with project management systems such as Wrike, Asana, Trello, Monday or Jira.
- Strong ability to work cross functionally in a fast-paced environment.
- Excellent planning and project management skills.
- Ability to look ahead to meet regular deadlines and predict and prevent last-minute changes.
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