Senior Manager, Affiliate Lead

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
 
People | Excellence | Change | Integrity | Co-Prosperity

Role and Responsibilities

We're looking for a Senior Manager, Affiliate Lead to join Samsung Electronics America, Inc. (SEA)’s Media Center of Excellence (COE). In this role, you'll be responsible for leading and optimizing our SEA affiliate marketing program. This is a high-impact position that requires a deep understanding of the affiliate landscape, a knack for forging strong partnerships, and the ability to drive significant business growth through this channel. You will serve as the subject matter expert and be the main point of contact for all things affiliate marketing across the organization.

Operational Excellence:

• Act as in-house affiliate marketing expert to support marketing teams full funnel campaigns, promo support for e-commerce teams and scale across all SEA lines of business
• Establish best practices, testing roadmaps, governance, and playbooks for affiliate marketing across the organization.
• Ensure brand consistency and operational efficiency for all social activities and scale across all lines of business.

Cross-Functional Collaboration:

• Partner with marketing, ecommerce and EPP teams to integrate affiliate marketing into broader campaigns, product launches and promotional events
• Serve as the central affiliate media expert for the organization.

Program Management:

• Provide affiliate program support to the marketing & ecommerce teams, including partner recruitment, proposal recommendation (placements, cashback, etc.) optimization recommendations and budget pacing.
• This includes an emphasis on partnering with influencer & PR teams for content creator & publisher activations to drive brand awareness and conversions.

Relationship Management:

• Cultivate and maintain strong relationships with key affiliate partners, networks, and internal stakeholders. You'll be our brand's ambassador in the affiliate space.
• You will also be responsible for managing and optimizing our employee pricing programs as a key affiliate initiative in partnership with the EPP team.

Performance & Analytics:

• Use data to drive decisions. You'll be responsible for identifying opportunities for optimization and growth and being a resource for the marketing teams analyzing performance.

Innovation:

• Stay ahead of industry trends and a continuously evolving landscape. You'll explore new opportunities, technologies, and partnerships to keep our program at the forefront of affiliate marketing.
• Test and learn new strategies to maintain a competitive advantage and share across all SEA lines of business

Organizational Insight Sharing:

• Act as a central liaison to facilitate the cross-sharing of insights, best practices, and test and learn findings across SEA

Skills and Qualifications

Minimum Qualifications

• Bachelor’s Degree in Marketing, Business or related field
• 8+ years of experience in in affiliate marketing, with at least 3 years in a leadership or management role. Experience in a tech or media company is a plus.
• A proven track record of building and scaling successful affiliate programs. You should be a subject matter expert with deep knowledge of affiliate networks, platforms, and tracking technologies. Experience with content creator partnerships and managing employee pricing or similar discount programs is highly desirable.
• A natural leader who can inspire and motivate a team, manage multiple projects simultaneously, and thrive in a fast-paced, high-growth environment.