Senior Specialist, Field Marketing (Life Sciences)

Job Title:

Senior Specialist, Field Marketing (Life Sciences)

Job Description:

The Role 

We are seeking a Field Solutions Marketing Specialist to join our team in support of our Life Sciences business unit. The new hire in this role will be based in Billerica, MA or remotely in the North East, Mid-Atlantic, or West Coast. As a new hire in this role, you can look forward to being a field marketing expert, supporting our growing business as we work to understand our customer needs and evangelize our product line.

WHAT YOU'LL DO:

Develop and Promote Content and Activities to Drive Product Consideration 

• Tell a compelling solutions story that engages our sales force, captures new customer interest, and drives interest using a diversified demand generation strategy

• Support Priority 1 initiatives with comprehensive sales/marketing tools, including web content, thought leadership and product materials, advertising, and events

• Ensure product launches are properly supported with both internal and external content, activities, and promotions

Build Awareness with Target Decision Makers & Influencers 

• Develop value-based messaging and establish industry leadership through media including blogs, industry publications, industry conferences, corporate publications, and social media

• Utilize Entegris thought leadership to create diversified content around industry best practices/education

Advance Target Personas to Purchase Decisions 

• Create Buyers Journey to align content development to sales funnel

• Measure marketing activities and content effectiveness and calibrate for future campaign development

 

WHAT WE SEEK:

• A minimum of a bachelor’s degree in a technical field such as life sciences, biology, chemistry, engineering  

• At least 3-5 years progressive professional experience in marketing, product management, or both. 

• Experience in life Science, especially Pharma /BioPharma is a plus. 

• Experience with digital and social media marketing & analytics 

• Experience planning, coordinating & managing trade show participation is highly preferred 

• A high degree of creativity, and ability to develop and implement new, innovative marketing solutions 

• The ideal candidate will be self-motivated, possess strong organizational skills, ability to make informed decisions, and have ability to manage multiple projects within a dynamic environment 

• A thorough understanding or strong drive to learn the Pharma /BioPharma and/or adjacent market buyers, their behavior, and the best channels of communication in which to build reach and influence

• Strong cross functional communication skills and the ability to work collaboratively across business units within the organization 

WHY WORK AT ENTEGRIS?
Lead. Inspire. Innovate. Define Your Future.
Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the table. Every employee throughout the company is encouraged to share input on projects and initiatives. Our decision-making process is truly a collaborative effort as we realize there are leaders at every level of the organization. We put our values at the core of how we operate as an organization — not just when it’s convenient, but in a lasting and meaningful way. We want the time and energy you spend here to have a positive impact on your life inside and outside of the office.
 

WHAT WE OFFER
Our total rewards packag