Director, Programmatic - Mediabrands (NY, 10169)

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

The Addressable Activation department serve as Mediabrands hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Director is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!

Responsibilities

· Customer/Client Management: Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager

· Vendor Relationship Management: Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection

· Discipline-Specific Tasks: Ensures departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos

· Platform Reporting: Supervises design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting

· Solutions Innovation: Develops long-term solutions for clients including custom data management solutions and data solutions

· Has accountability for the performance and business results of multiple client accounts; guides account decisions, strategies and thought leadership, budget spending and staffing for region

· Tactically manages multiple teams of subordinate managers; has responsibility for hiring, performance appraisals, coaching and career development

· Establishes and monitors standards, processes, and communications; develops departmental plans, business, and/or organizational priorities

Required Skills and Experience

· Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

· Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)

· Proven ability to assess and rank issues and tasks in order of importance for taking action

· Experience serving as the first point of escalation in client issues Owns full IPG relationships for clients across all lines of business.

· Advanced knowledge of technology or measurement ad tech solutions, including platforms

· Intermediate knowledge and skills in data analysis

· Confident collaborating with others and creating environment to welcome others’ ideas

· Experience with Project / Account Management

· Advanced communication skills; clear and succinct communication

· KINESSO does not require candidates to have a college degree

Desired Skills and Experience

· Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

· Experience with mana