Account Executive – In-Market Sales Team (ADTECH & MARTECH Focus)
GannettAbout the role
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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
Account Executive – In-Market Sales Team (ADTECH & MARTECH Focus)
• Location: Remote, based in Asheville, NC (local client meetings required)
• Compensation: Base Salary + Uncapped Commission, Benefits, Expenses, Unlimited Vacation
About the Role
We’re seeking a dynamic, results-driven Account Executive to join our In-Market Sales Team. This role is ideal for a consultative seller with a strong understanding of the digital advertising ecosystem, including AdTech and MarTech platforms. You’ll be responsible for identifying and closing new business, and delivering integrated marketing solutions that drive measurable results.
What You’ll Sell
As a LocaliQ Account Executive, you’ll offer a robust portfolio of AdTech and MarTech solutions, including:
• Programmatic Display & Video Advertising
• Streaming TV, OTT, and CTV Campaigns
• Mobile & Native Advertising
• Influencer Marketing
• Retargeting and Geo-Fencing Technologies
• Cross-Device Audience Targeting
• Real-Time Bidding (RTB) Platforms
• Marketing Automation Platforms
• CRM Integration & Lead Nurturing Tools
• Email Marketing Campaigns
• Customer Journey Mapping
• Advanced Analytics & Attribution Modeling
• Personalization Engines
• Content Management Systems (CMS)
• Website Development & SEO
• SEM & Paid Search
• Social Media Advertising & Management
• Online Reputation & Listings Management
• Event Marketing & Sponsorships
• Interactive & Immersive Ad Experiences
What You’ll Do
• Prospect and close new business using a consultative, insight-driven sales approach
• Conduct in-person meetings and virtual presentations with local clients
• Develop tailored marketing strategies using data-driven insights and platform capabilities
• Collaborate cross-functionally with product, marketing, and client services teams
• Stay current on industry trends in AdTech, MarTech, and digital media
What You Bring
• 2+ years of B2B sales experience in digital media, SaaS, or marketing technology
• Proven track record of creating and selling custom multi-tactic digital advertising campaigns and closing business, including mobile platforms, SEO/SEM, Targeted Email, Social, and other offerings. (Google AdWords, Analytics certifications are preferred but not required).
• A True Hunter mindset with a passion for solving client marketing challenges
• Proven success selling AdTech or MarTech solutions
• Strong understanding of digital KPIs
• Experience with tools like Google Ads, Meta Business Suite, HubSpot, Salesforce, or similar
• Excellent communication, negotiation, and relationship-building skills
• Valid driver’s license & Vehicle insurance is required (at least minimum insurance required for the state in which the employee works).
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
Benefits
Our benefits package is made with a focus on well-being and daily life. Options include healthcare coverage for employees and their families, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401k, and more. We believe in work-life balance. In this role, you will enjoy a generous MTO Time off package, inclu
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