Director, Product Marketing

Intelligent. Dynamic. Resilient. 

Everfox, formerly Forcepoint Federal, has been defending the world’s most critical data and networks against the most complex cyber threats imaginable for more than 25 years. As trailblazers in defense-grade, high assurance cyber security, we have been leading the way in developing and delivering innovative cyber security technology. We protect data wherever it resides. Our unwavering dedication and commitment to our customers and the critical missions they serve are what set us apart. We are dynamic, vigilant, and proactive in everything we do. Our suite of cross domain, threat protection and insider risk solutions empower governments and enterprise organizations to use data safely - where and however their people need it. At Everfox, we innovate, we invest, we achieve. We protect what matters most to our customers. And we offer protection like no other. We do all of this so our customers can focus on what matters most… their mission.

Title : Director, Product Marketing

Location: Remote

Director of Product Marketing - Job Description 

Our Director of Product Marketing will define and drive the overall go-to-market strategy for the company’s cybersecurity products to support our growth and ensure that we achieve our revenue targets. Provide clear insight into market dynamics, competitive landscape, and long-term industry trends, while partnering with sales to determine the segments and personas that are the best fit for our products. Launch new offerings. Ensure all stakeholders fully understand our value proposition. This position will report to the Chief Marketing Officer. 

Responsibilities: 

• Develop and deliver insightful market and competitive intelligence 

• Gain an understanding of key personas, use cases, and value drivers for company offerings 

• Develop pricing strategy, product positioning, and messaging 

• Enable sales and partners to understand and articulate the value of company offerings effectively 

• Create and manage the right set of collateral and sales tools 

• Work closely with the marketing communications, demand generation and sales teams to increase market presence and build pipeline and revenue 

• Partner with Product group to help shape product roadmap and vision 

• Identify ideal customers to develop references, case studies, and champions 

Requirements: 

• 8+ years of cybersecurity product marketing experience with proven success in pricing, positioning, messaging, and sales enablement 

• Experience with products for government and regulated industries. 

• Bachelor’s degree. MBA a strong plus. 

• Must be able to switch regularly and rapidly between strategy and execution 

• Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems 

• Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives 

• Strong organizational skills to juggle multiple tasks within the constraints of timelines 

• Ability to work and thrive in a fast-paced environment 

• Ability to work with minimal supervision 

• Excellent verbal, written, and interpersonal communication skills 

Other Desired Skills and Qualification 

• Time management skills 

• Project management skills 

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