Jobs and Careers

VP of Portfolio Retention Marketing - Mortgage

United States, United Statesfull_timeVerifiedPosted 13 Jan 2025

💰 $350,000/yr($125,000/yr – $350,000/yr)

About the role

About AmeriSaveAmeriSave Mortgage Corporation is a pioneering force in the mortgage industry, leveraging cutting-edge technology to streamline and simplify the home financing experience. With a reputation for integrity, customer-centricity, and constant innovation, AmeriSave is committed to delivering exceptional value to borrowers at every stage of their homeownership journey. As we continue to scale our organization, we seek forward-thinking leaders to help drive sustained growth and unparalleled customer satisfaction. Job Description: We are looking for a visionary Vice President of Portfolio Retention Marketing to lead and shape our borrower retention strategies. This executive role will be responsible for maximizing customer lifetime value by creating, implementing, and optimizing marketing initiatives designed to keep our existing borrowers engaged, satisfied, and returning for future mortgage needs. The ideal candidate will blend strategic insight, deep consumer understanding, and data-driven methodologies to continually improve loyalty, reduce attrition, and capture untapped potential within our existing customer base. Key Responsibilities:

Strategic Leadership: Define and lead the long-term retention marketing strategy, setting key performance indicators, developing actionable roadmaps, and ensuring alignment with broader business objectives.
Customer Lifecycle Management: Architect end-to-end customer retention journeys—onboarding, engagement, re-engagement, and repeat transactions—leveraging segmentation, personalized communications, and timely, relevant content.
Data-Driven Optimization: Oversee analysis of customer data, behavioral insights, and market trends to identify opportunities that increase borrower satisfaction, reduce churn, and strengthen long-term relationships.
Omni-Channel Engagement: Implement integrated marketing campaigns across email, SMS, direct mail, digital platforms, and other relevant channels, ensuring messages resonate with target segments and drive meaningful actions.
Cross-Functional Collaboration: Work closely with product, sales, analytics, and technology teams to ensure the retention marketing strategy is fully supported by the appropriate tools, resources, and cross-functional initiatives.
Vendor & Partnership Management: Identify, evaluate, and manage relationships with external vendors and partners that support portfolio retention efforts. Negotiate contracts, track performance, and leverage third-party expertise for optimal outcomes.
Leadership & Mentorship: Build, inspire, and lead a high-performing retention marketing team. Encourage professional development, guide strategy execution, and foster an environment of innovation and continuous improvement.
Compliance & Brand Integrity: Ensure all retention marketing activities adhere to industry regulations and company policies. Uphold AmeriSave’s brand standards, maintaining authenticity, transparency, and trust with our borrowers.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
10+ years of progressive experience in marketing, customer lifecycle management, or CRM, with at least 5+ years in a senior leadership role.
Demonstrated success in developing and executing data-driven retention strategies within financial services, mortgage, fintech, or similarly regulated industries.
Strong analytic and problem-solving skills, including experience with segmentation, predictive modeling, and personalized marketing tactics.
Exceptional communication and stakeholder management skills, capable of influencing executives and operational teams.
Proven track record of leading teams, mentoring talent, and cultivating a culture of excellence and innovation.
Experience navigating a fast-paced, growth-oriented environment, with the agility to adjust to evolving business priorities.

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar p