Director, Venue Brand Management

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Venue Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns.  If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you.  If you’re ready to do the best work of your life, we should talk.

The Brand Director will oversee 5 Sr. Venue Brand Managers, and their respective multi-million-dollar strategic sponsorships, markets, venue(s), as well 10+ team members within the east region. They will be involved in maximizing the value of client relationships and performance of these marketing programs, while providing senior level support and leadership to the Regional Sales team and pod leaders with a focus on:

• Team Management & Development

• Client Relationship Management & Service

• Financial Performance & Reporting

• Innovation & Growth

WHAT THIS ROLE WILL DO

• Lead management of collective east region business for approximately $25M in revenue 

• Establish and grow relationships with key client contacts outside of the day-to-day relationships and attend key client meetings throughout the year as needed

• Develop and grow relationships with key Live Nation teams (Regional Sales, Promotions, Legal, Finance, Sales Enablement, etc.) to ensure the desired program delivery and results for clients

• Support VP and Sr. Vice President of Regional Sponsorships, with developing strategic roadmap, creative programs, and business development opportunities for key client relationships

• Work in a supervisory capacity to Sr. Venue Brand Managers, Venue Brand Managers, and Venue Brand Associates in the east region with the goals of collaboration and team development at the forefront

• Review and edit relevant deal points and contracts for east region client programs and actively work with Sales, Sales Enablement, and Legal to complete contract process

• Ensure delivery of contractual agreements in east region including planning, execution, measurement and reporting and proactively resolve any challenges with asset delivery

• Manage regional financials including forecasting and profitability, and including tracking expenses and identifying savings

• Fully understand the Live Nation Digital ecosystem and work directly with the Digital and Social Planning teams to ensure all digital media programs are fully executed and optimized

• Oversee the development and delivery of regional program recaps in a timely manner with analytical business results and key insights to improve and grow the business

• Assist team in achieving ROI goals that will ensure maximum renewal opportunity

• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

• Support department wide development initiatives

• Additional responsibilities from Manager and/or Senior Management as requested

WHAT THIS PERSON WILL BRING

Background & Experience

• 4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies

• Bachelor's degree or equivalent

• Must have brand management, leadership, event experience; music industry experience a plus