Senior Google Ads Specialist

<p>This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).</p><p></p><p>We are building the future of marketing by rewarding our community of over 50 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.<br/><br/><u>At Almedia, you’ll:</u></p><ul><li><p><strong>Own way more, way earlier</strong> — you’ll be trusted with responsibility fast.</p></li><li><p><strong>Push harder, get further</strong> — this isn’t a 9–5. We highly reward intensity.</p></li><li><p><strong>Join a rare environment</strong> — you will work with ambitious high-speed, high-ownership people.</p></li><li><p><strong>Fully present</strong> — we’re 5 days a week in the office to build the energising momentum we need.<br/></p></li></ul><p></p><p>We’re now looking for a <strong>Senior Google Ads Specialist</strong> who will be the primary, hands-on expert driving our user acquisition campaigns <strong>exclusively on Google Ads</strong>. This role is crucial for our aggressive growth plans on Freecash, demanding a deep focus on day-to-day execution, continuous experimentation, and direct optimization to scale our user base and impact our profitability through Google's diverse ad platforms.</p><p></p><h2>What You’ll Do 🎯</h2><ul><li><p><strong>Lead Hands-On Campaign Management:</strong> Independently plan, execute, and meticulously analyze large-scale user acquisition campaigns across all relevant Google Ads channels (<strong>Search, Display, App Campaigns, YouTube, Demand Gen/Discovery</strong>, etc.).</p></li><li><p><strong>Drive A/B Testing &amp; Optimization:</strong> Own the full experimentation lifecycle, from ideation to rigorous A/B testing of ad creatives, copy, and targeting, continuously seeking performance improvements and new growth opportunities <em>within the Google Ads ecosystem</em>.</p></li><li><p><strong>Data-Driven Performance:</strong> Dive deep into vast quantities of campaign data to identify granular optimization opportunities, refine audience targeting, and adjust bidding strategies to maximize ROI and scale within defined profitability goals <em>on Google Ads</em>.</p></li><li><p><strong>Collaborate for Integrated Growth:</strong> Work closely with our Creative teams for ad asset development and with Data Analysts to enhance reporting and ensure comprehensive campaign understanding.</p></li><li><p><strong>Market &amp; Competitive Insights:</strong> Monitor market trends and competitor strategies within the mobile advertising landscape, translating insights into actionable optimizations <em>specifically for Google Ads</em>.</p></li></ul><p></p><h2>What You’ll Bring 💡</h2><ul><li><p>Solid experience (typically 4+ years) in performance marketing, with a proven track record of directly managing high-budget (e.g., $100k+ USD/month) user acquisition campaigns <strong>on Google Ads</strong>, ideally within the mobile app or gaming industry.</p></li><li><p><strong>Deep practical expertise with all Google Ads platforms</strong> and related tools such as Google Analytics, Google Tag Manager, and Google Ads Editor.</p></li><li><p>Demonstrated ability to design, execute, and analyze robust A/B tests, driving measurable improvements in campaign performance.</p></li><li><p>Exceptional analytical skills, proficient in extracting actionable insights from large datasets to inform tactical and strategic decisions.</p></li><li><p>A strong understanding of mobile attribution models and how various in-app events impact Google Ads campaign optimization.</p></li></ul><p></p><h2>What Makes You a Great Fit 🌟</h2><ul><li><p><strong>Hands-On &amp; Results-Obsessed:</strong> You thrive on getting deep into campaign setups, data analysis, and optimization, driven by a passion for achieving tangible results.</p></li><li><p><strong>Aggressive Experimenter:</strong> You have an insatiable curiosity for testing new ideas, iterating quickly, and uncovering novel ways to drive performance.</p></li><li><p><strong>Analytical Problem-Solver:</strong> You possess a sharp mind for data, able to identify patterns and troubleshoot challenges to optimize for profitability and scale.</p></li></ul><p></p><h2>Why Almedia? 🎁</h2><ul><li><p><strong>Own Our Growth: </strong>We offer all Berlin-based employees equity in Almedia to truly be a part of our success.</p></li><li><p><strong>Scale With Almedia: </strong>Grow alongside a startup that has been profitable from day one.</p></li><li><p><strong>Central Berlin Office: </strong>Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.</p></li><li><p><strong>Other Benefits: </strong>Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and mor