Sr. Website Optimization Manager

Hey there. Glad you found us! Flock Freight is a technology company that’s creating a smarter, more sustainable supply chain. Recognized on the CNBC “Top 50 Disruptors” list three years running (checking in this year at #20), Flock’s patented technology finds and fills trucks’ empty spaces so shippers can save money, carriers can earn more money, and goods move terminal-free with more accuracy and fewer emissions. Sounds like a pretty big task, right? Welp, it is. But we know we can make it happen.

If you’re looking for the opportunity to make a difference then you’ve come to the right place. We’re looking for folks that are innovative, love collaborating in a fast-paced environment, and find joy and excitement in doing the hard work. If that sounds like you then keep on reading and see if this role is the one for you.

About the role:

As a key member of the marketing team, you will be responsible for owning and elevating Flock Freight’s web performance & experiences to serve user needs and meet growth objectives. A strategic, data-driven, and technical-oriented marketer with intermediate to advanced back-end platform development skills, your work will be critical to enabling Flock to continue scaling our marketing program through tracking and experiments that increase paid and organic efficacy to maximize website conversions.

You are an ideal candidate if you:

• Have demonstrated experience in scaling websites for CX and acquisition growth - inclusive of content management, site experimentation, analysis and optimization.
• Are naturally curious, have a bias for action and are not afraid to make decisions. 
• Thrive in a rapidly growing startup environment where balancing business priorities is table stakes.
• Extremely self-motivated, self-sufficient and detail oriented

Responsibilities:

• Be the day-to-day owner of FlockFreight.com and all supporting landing pages, overseeing all aspects of the site - from strategy and development to functional optimizations and tracking/tagging/reporting
• Lead Conversion Rate Optimization and A/B testing initiatives, identifying opportunities and collaborating with key company stakeholders to understand business needs and make data-driven decisions to optimize the site.  
• Define KPIs, perform analysis and socialize insights regularly on the effectiveness of testing & optimization efforts.  
• Manage and perform real-time updates in the website CMS, including minor coding/development changes as needed
• Lead conversations with designers and developers in creating wireframes and page components.
• Oversee all web conversion tracking activities, including Google Analytics and Tag Manager and integrations with all major ad platforms.  
• Responsible for integrating and optimizing the functionality of analytics and testing tools and building connectivity between CRMs and marketing automation systems (preferably with demonstrable experience with Salesforce, Hubspot, Marketo, etc)
• Recommend changes to website architecture, content, linking and other factors to improve user journeys, conversion rates and SEO.
• Partner with content teams to drive SEO in content creation and programming
• The go-to playbook owner and strategist of dynamic and interactive website elements, such as live chat tools, building out and optimizing strategy to support lead campaigns, the delivery of dynamic content, and increase overall site conversion
• Ensure website compliance with all regulations including cookie and accessibility standards (SOC2, GDPR, etc.)

Qualifications: 

• BA/BS degree with 5+ years of applicable job experience
• Extensive expertise in website management and website analytics (minimum Wordpress CMS experience)
• Intermediate to advanced website coding / development capabilities highly preferred 
• CRO best practices a major plus
• Proficiency in Google Analytics, Tag Manager and GA4 
• Knowledge of ranking factors and search engine algorithms
• Excellent verbal and written communication skills
• Experience with Salesforce and HubSpot marketing automation a plus 
• Working knowledge of HTML and Markdown Understanding of technical, on-page and off-page SEO

Our promise to you: 

Flock Freight is committed to creating an environment that’s fair and inclusive. We fill our open positions based on qualifications, merit, and business needs. We value the skills of people from all backgrounds and are proud to hire, promote, and retain talent from a diverse candidate pool. Diver