Sr. Salesforce Marketing Cloud Developer (Remote), Experian Consumer Services

Company Description

About us, but we’ll be brief:
Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 20,000 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity.

Job Description

Experian Consumer Services (ECS) CRM team is seeking a Senior Salesforce Marketing Cloud (SFMC) Developer. As the ideal candidate, you’ll be highly driven and organized, strive for operational excellence, and have a customer-centric philosophy. You will join a team focused on developing cross-channel customer journeys, establishing rules-based creative messaging, and developing and monitoring testing scenarios. The scope of work includes working in partnership with CRM Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop the solution within the SFMC platform. You thrive in fast-paced environments and are a natural problem solver. You’re adept at research and management/stakeholder communications. You conduct yourself confidently, professionally, and respectfully with colleagues at all levels and value building strong working relationships throughout the organization.

What you’ll be doing

As a Senior Salesforce Marketing Cloud Developer in the CRM team, you will bring your experience in the design, development, and execution of large-scale, customer-centric communications. Responsibilities for this position include:

• Developing emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, and customer lifecycle programs
• Developing cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Mobile Push and Mobile Connect
• Building and automating SQL-based direct-to-consumer campaigns using enterprise applications, such as Salesforce Marketing Cloud and Campaign Management Tools
• Staying current with the rapidly developing Salesforce ecosystem
• Training and coaching internal teams on how to best use Salesforce Marketing Cloud
• Supporting center of operational excellence which includes identifying innovation opportunities
• Conducting data analysis and optimizing the performance of slowly running queries
• Developing ongoing improvements to campaigns and operational processes
• Conducting operational assessments and presenting findings/recommendations to team members
• Documenting data/process flows and QA validations
• Gathering and translating business requirements into a technology solution and implementing that solution in an accurate, efficient, and reliable manner
• Liaising with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing for continuous enhancement of CRM marketing capabilities

Qualifications

What your background looks like

• 5+ years of email marketing experience at an operational level, preferably in an e-commerce organization and focused on a subscription/retention business model
• 5+ years of SQL experience is required
• Advanced level of knowledge in Salesforce Marketing Cloud modules
• Hands-on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns
• Hands-on HTML experience
• Experience and adherence to strong QA process
• Ability to communicate complex technical concepts in non-technical, business terms in both written and verbal form
• Experience with start-to-finish design and execution of multi-channel direct marketing/CRM programs and demonstration of strong follow-through responsibilities
• Experience producing deliverables within a diverse, fast-paced environment, collaborating effectively across cross-functional teams, and juggling multiple projects and initiatives simultaneously
• Strong written and oral communication skills
• Knowledge with Agile-based project methodologies and tools (e.g. JIRA)
• Advanced understanding of the primary SFMC data model and architecture
• Familiarity with various data extraction/manipulation techniqu