Product Manager, Advertiser Experience - Business Integrity

About the Team

At TikTok, safeguarding our global community is a top priority. The Business Integrity (BI) team is dedicated to developing the latest technologies and driving initiatives that mitigate risks in commercial content, ensuring a responsible and seamless experience for advertisers on the TikTok platform.

This role sits within the Advertiser Experience Product and Operations Team under Business Integrity. Our team focuses on enhancing advertiser satisfaction during commercial content and account review processes through data-driven strategies and operational excellence.



About the Role

As a Product Manager for Advertiser Experience within Business Integrity, you will lead initiatives to optimize advertiser interactions with TikTok Ads Manager, ensuring integrity is embedded at necessary touchpoints. You will design intuitive UI/UX solutions, drive transparency, and own the roadmap for campaign management features, balancing compliance with advertiser needs. Collaborating with engineering, data science, and policy teams, you’ll turn insights into scalable solutions that uphold TikTok’s standards while fueling business growth.



Responsibilities:

- Lead the development and optimization of integrity-focused advertiser experiences across TikTok Ads Manager touchpoints.

- Implement intuitive UI/UX solutions for notifications and transparency to enhance advertiser trust and compliance.

- Own the roadmap and strategy for campaign management features, defining and prioritizing product requirements aligned with business goals and customer needs.

- Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives tailored to performance advertisers.

- Leverage customer feedback, user research, and data analytics to identify growth opportunities and drive continuous improvement in advertiser-facing experiences.

- Stay up-to-date with ad tech trends and emerging technologies, ensuring TikTok remains at the forefront of innovative and ethical advertising solutions.

- Track and analyze key product metrics to inform decisions and iteratively improve the ads platform.