VP, Artist and Label Marketing

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

What's the Role

UnitedMasters is seeking a Vice President, Artist & Label Marketing to lead marketing strategy and execution across our exclusive artist roster and growing label services business. Some of our exclusive artists include  BigXThaPlug, Brent Faiyaz and FloyyMenor. This is a senior leadership role responsible for defining the marketing vision for artists and labels while building and leading a high-performing team.

This role blends long-term strategy with day-to-day execution. You will set the roadmap, lead major campaigns and releases, develop talent, and partner closely with artists, managers, and cross-functional teams to drive impact and results. This role sets the creative bar for UnitedMasters’ artist and label marketing by defining what “great” looks like across brand, storytelling, and campaign execution.

This is a role for a strategic builder. We’re looking for a leader who brings creativity, curiosity, and commercial rigor to their work and who resists defaulting to legacy playbooks. The ideal candidate blends deep industry expertise with an entrepreneurial mindset, and can zoom out to a 50,000-foot view to craft an inspiring, big-picture vision for artists, while also building the roadmap to bring it to life. This is someone who has built teams, systems, and strategies not just operated within them.

This role is based in Brooklyn, New York with four days in-office and one day remote.

What You'll Do

Lead Artist & Label Marketing Strategy

• Own the marketing vision and execution for UnitedMasters’ exclusive artist roster and label services business including  BigXThaPlug, Brent Faiyaz and FloyyMenor
• Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity.
• Develop long-term strategies while balancing excellence and accountability in day-to-day execution.
• Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity.

Drive Marketing Excellence Across Releases

• Oversee campaign strategy, release planning, and marketing execution across all exclusive artists.
• Ensure excellence in operations including timelines, deliverables, and cross-functional coordination.
• Build and manage project budgets in partnership with Finance and maintain accountability.
• Partner with Creative, Digital, Commerce, A&R, Publicity, and Sync teams to ensure seamless execution.
• Maintain campaign visibility and accountability through reporting, updates, and performance tracking.

Lead, Build & Inspire a Team

• Lead and invest in growing a high-performing Artist & Label Marketing organization.
• Mentor, and develop marketing talent.
• Foster a culture of creativity, accountability, and high performance.
• Promote collaboration without sacrificing individual ownership or excellence.

Partner with Artists, Managers & External Stakeholders

• Serve as a senior marketing advisor to artists and their teams.
• Present strategies clearly and persuasively to artists, managers, and partners.
• Build trust-based relationships across the roster.
• Engage in pitching and strategic conversations as needed.

Collaborate Across the Enterprise

• Partner closely with Digital, Commerce, Brand Partnerships, Product, and International teams (Brazil).
• Collaborate with Brand Partnerships, Sync, and Product teams to unlock additional artist opportunities.
• Develop integra