Director of Amazon Growth

Director of Amazon Growth
Remote 
ABOUT BARK 

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences. 

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM
The Growth team is responsible for scaling the organization through marketing and advertising. We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. We offer a unique opportunity to be at the forefront of scaling BARK’s presence and category leadership on Amazon. Competitive salary and benefits package, flexible working conditions, and the potential for significant career development. A collaborative and creative work environment where innovation, dog puns, and ideas are always welcomed. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.

WHO WE’RE SNIFFING FOR 
We are sniffing around for a dog & consumer-centric, entrepreneurial Director of Growth - Amazon who shares our dedication to making all dogs happy and has proven experience in delivering world-class growth. This pivotal role involves shaping the future of Bark’s Marketplaces, developing marketing and growth strategies to enhance our product offerings, building awareness, reach, and scale. The ideal candidate is an expert in Sponsored Advertising, DSP, and Video, with a proven track record in managing budgets and complex catalogs. You will contribute to the strategy and execution of on- and off-platform paid media, collaborating with external agency partners to achieve marketing and sales goals. You will initiate and manage campaigns to enhance search engine visibility and drive shoppers to Amazon using paid tactics like paid social, search, display, retargeting, shopping, influencers, affiliates and Connected TV. If you’re driven to create the best experience for dogs and their people, have experience building profitable businesses, please join us in scaling Amazon at BARK!

• Lead the media strategies across the Amazon channel to support business priorities, category objectives, communications calendar, and commercial goals
• Craft compelling integrated marketing campaigns focused on revenue growth and customer acquisition, optimizing the sales funnel from capture to customer retention, and enhancing marketing automation to improve conversion rate (CVR), average order value (AOV), lifetime value (LTV), and velocity.
• Create and iterate media scenarios with agency ad partners that are grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
• Collaborate with the team to improve product positioning, listing optimizations, promo strategies, post-purchase acquisition strategies and review acquisition.
• Oversee competitive positioning and pricing strategies to enhance market share and customer engagement.
• Utilize data-driven insights to continually refine marketing strategies, identifying opportunities for growth, acquisition, retention, and expansion across various marketing channels.
• Foster a culture of creativity, data-driven decision-making, and continuous improvement within the growth team.

EXPERIENCE

• 5+ years of experience leading growth and marketing on Amazon, with demonstrated results in media strategy on and off the Amazon platform
• Demonstrable ability to manage complex projects and budgets effectively.
• Strong analytical skills, with a knack for turning data into actionable insights.
• A history of entrepreneurial, resourceful approaches to challenges, ideally within a startup or new product launch environment.

SKILLS & QUALIFICATIONS 

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• Proven track record of success in senior growth/marketing leadership roles within Amazon
• Extensive performance marketing experience is required including hands-on experience with Search and DSP and a strong understan