Director, Data and Analytics

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and ROI. 

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the energetic atmosphere of a startup company with the stability and experience of a global leader.

Job Description

We’re searching for a Director of Data & Analytics who can guide their teams by promoting important ideas. You’ll develop conceptual frameworks for principal client strategies, and act as an important part in developing relationship marketing capabilities and marketing strategies through collaboration.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

• Be a focal point for internal cross-functional teams and as a liaison to client teams
• Develop business within the context of existing client project work
• Contribute to strategy-oriented intellectual capital for clients and internally
• Define recommended approach and scope and manage execution of strategy planning projects for clients
• Contribute to formal methodologies for approaching major strategic issues, applying existing Digitas intellectual capital and concepts
• Be an account team partner in aligning marketing productivity with broader business goals and objectives
• Develop and present new business proposals to all clients
• Build a team environment amongst account staff and other departments
• Participate in hiring of new employees
• Develop relationships with clients and other groups across the agency

Qualifications

• Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master’s degree (preferred)
• 7-9 years of business experience in marketing consulting, advertising or interactive
• Expertise within the digital environment and in aligning marketing strategies with our needs
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Excellent written, oral communication and presentation skills
• Experience managing multiple projects across internal teams
• Proven leadership record with client relationship skills
• Familiarity with the digital environment
• Proficiency in Microsoft Office
• You are open to travel

#LI-Hybrid

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.