Senior Marketing Manager, Indirect

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy. 

About the Role:

As a Senior Marketing Manager, you will drive growth across our accountant (indirect) channel through a mix of Account-Based Marketing (ABM), content generation, and paid media campaigns. You'll lead the strategy, execution, and optimization of multi-channel programs, delivering the right message to the right partners at the right time. You’ll work closely with lifecycle marketing, product marketing, revenue operations and Sales teams to conceptualize key moments of interaction across our user journey to ensure we’re communicating with partners in strategic, timely, and thoughtful ways. You’re data-driven and customer obsessed. 

About the Team:

This role is part of the go-to-market team responsible for driving pipeline and fueling growth across direct and indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we’ve helped Gusto grow to serve over 400,000 small businesses nationwide, and we’re just getting started.

Here’s what you’ll do day-to-day:

• Develop and execute a scalable acquisition and engagement playbook for our accountant channel, defining key partner segments and tailored strategies.
• Lead account-based marketing campaigns from end-to-end, including strategy, tactical execution, vendor management, and reporting.
• Partner with Revenue and Sales leaders to shape the long-term ABM strategy, with goals tied to pipeline creation, partner activation, and engagement.
• Collaborate with cross-functional teams (Product Marketing, Sales, Marketing Ops, Sales Enablement, Lifecycle) to ensure consistent messaging and seamless partner experiences.
• Own the experimentation roadmap, testing and optimizing across channels (paid media, content syndication, email, events, etc.) to identify scalable programs.
• Drive content development (case studies, thought leadership, co-marketing materials) that resonates with accountants and strengthens Gusto’s brand.
• Provide ongoing reporting and insights on campaign effectiveness, sharing learnings to guide future strategy.
• Stay ahead of industry trends (AI, marketing tech, etc.) and bring innovative ideas to accelerate channel growth.

Here’s what we're looking for:

• 10+ years of overall marketing experience, with at least 3+ years in ABM or partner marketing campaign management.
• Proven success designing and executing multi-channel B2B marketing campaigns that drive measurable impact across the customer journey.
• Strong expertise in at least one paid media channel (Google, Meta, LinkedIn, or equivalent).
• Hands-on experience with ABM platforms (6sense, Demandbase, ZoomInfo, or similar).
• Strong analytical skills: ability to interpret campaign performance, segment data, and generate actionable insights 
• Ability to leverage AI-powered tools and platforms (e.g., for campaign automation, content generation, predictive insights, or reporting) to enhance efficiency and scale.
• Skilled collaborator with experience working closely with Sales, RevOps, and Product Marketing teams.
• Exceptional written and verbal communication skills with the ability to simplify complex ideas into clear, compelling narratives.
• Experience driving growth of accountant or indirect partner channels a strong plus.
• BA/BS degree required; MBA or advanced degree a plus.

Our cash compensation amount for this role is targeted at $157,000 - $182,000/yr in Denver & Phoenix, and $186,000 - $214,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same