CRM Assistant Manager

Company Description

LVMH Beauty activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations.

All are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image.

The brands cultivate what makes them unique and is guaranteed to make them stand out in a highly competitive global market. The success of the Beauty division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy, Acqua di Parma, Guerlain, and newer brands with strong potential like Kenzo Parfums, Fresh, and Make Up For Ever.

LVMH Beauty invites you today to join its North America teams.

LVMH Beauty is part of the LVMH Group.

Job Description

Position Overview:

Based on the Business Data activation Marketing Plan for North America, this role will manage the delivery of the OmniChannel campaigns (Emails, Mobile, Push, Clienteling) to animate the consumer database including all points of contact: Ecommerce, Boutiques, Booking services, Loyalty, Events.

• Key Responsibilities include:
  • Manage all stages of marketing campaigns, from design to launch: campaign briefing based on the marketing plan, validation with creatives and copyrighters, configuring audience targeting and segmentation, proofing content, scheduling and conducting post-campaign reporting.
  • Lead continuous improvement of the marketing campaigns by leveraging strategy, data analysis, data product use cases, KPIs measuring, AB testing, optimization and process enhancement.
  • Leverage advanced performance tools such as heat-mapping for in-depth analysis of campaign performance to enhance future campaigns strategies.
  • Facilitate cross-departmental communication and gather feedback to align on best practices and procedures.
  • Stay abreast of internal system changes and proactively update affected departments accordingly.
• Additional Responsibilities:
  • Identify, analyze and work collaboratively with local business teams, tech teams and central headquarters
  • Gather and express the business requirements to a diverse audience, including senior technical and business executives.
  • Assist the migration project to Adobe Campaign, by contributing business inputs and goals while leveraging in-house Data Product technologies.
  • Conduct competitive landscape benchmarking to summarize market trends and devise go-to-market strategies.
  • Contribute with enthusiasm to a rapidly expanding team with evolving responsibilities.

Qualifications

• Minimum of 3 years’ experience in executing email marketing and/or CRM channels, ideally within an email marketing/CRM agency or brand.
• Proficiency in Adobe Campaign is essential.
• Basic understanding of HTML is preferred.
• Fluency is key email marketing and e-commerce analytical tools include Google Analytics, Power Bi, Google Cloud Platform.
• Advanced Excel skills, including pivot tables, v-lookup, etc.
• Ability to define business requirements with measurable goals is essential
• Strong analytical skills, with experience creating CRM models and cohort analysis.
• Ability to synthesize data recommend actionable tactics based on trends.
• Proven track record of driving performance and scaling revenue through the email channel.
• Familiarity with marketing concepts to guide the deployment of new marketing initiatives is advantageous.

Christian Dior Perfumes is a M/F, Disabled and Vet EEO/AA Employer.

Additional Information

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $100,000.00 - $120,000.00.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.