Lifecycle Marketing Manager

Lifecycle Marketing Manager (Remote)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. 

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

If our purpose-driven commitment inspires you, we invite you to consider joining our team. As the Lifecycle Marketing Manager on the Growth Marketing team, you’ll contribute to the promotion of our services to help retirement plan participants get the comprehensive financial advice they need. 

In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team’s existing talents. For this role, we are seeking a candidate with email coding and marketing automation expertise and experience to help us build innovative marketing email programs to grow the business. If you are a strong people leader and developer of impactful emails with a steadfast focus on quality, this may be the opportunity for you! 

Responsibilities:

• Oversee day-to-day production and optimization of email and omni-channel campaigns 

• Lead a small team of developers tasked with delivering quality outputs within firm deadlines 

• Build and manage complex automations and journeys within the marketing automation platform 

• Lead collaboration with brand, product, engineering, and data teams to develop efficient programs  

• Build, review, and/or approve complex AMPScript and SQL queries used in key journeys 

• Evaluate and optimize team usage of web-based testing tools  

• Standardize and document best practices for code quality, QA, and testing  

• Ensure testing strategies are well-defined, executed, and measured for impact  

• Own automation calendars, resource allocation, and platform governance  

• Guide career development and upskilling for team members

Requirements:

• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise-level marketing automation platform 

• Proficient in HTML and CSS, with a solid understanding of email coding best practices 

• Knowledge of responsive and mobile-first design principles for optimized email experiences 

• Proven ability to thrive in fast-paced environments while maintaining high-quality deliverables 

• A proactive self-starter with a passion for leading people and br