Regional Head of E-Commerce & Digital Marketing

Company Description

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? We are currently recruiting a Regional Head of E- commerce and Digital Marketing for our North America Region (US, Canada & Mexico)

Reporting to the Regional Managing Director and based out of our office in New York, this is a fantastic opportunity for someone with significant leadership experience in E-commerce and Digital Marketing to help shape the future growth of COS, build brand awareness and elevate our customer experience, contributing to our ambition to establish COS as a Sustainable International Power Brand in North America.

As the Regional Head of E-commerce & Digital Marketing, you will be responsible for the sales performance and the overall profitability of the COS online store. You will lead a team of 7 to deliver the best possible customer experience by developing multi-channel marketing strategies and maintaining an overview of operational and commercial activities.

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualized through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

Job Description

Core Responsibilities includes but is not limited to**

• Own the e-commerce and digital marketing strategy and vision, with full P&L responsibility, guide and work with your e-commerce team to analyse sales performance and implement actions based on the feedback to achieve growth targets.
• Recruit, develop, mentor, coach and lead the regional e-commerce team, hold annual performance appraisals, and provide your team members with regular feedback, guidance, and encouragement.
• Develop & implement short-term and long-term e-commerce and digital marketing plans in line with the overall sales strategy and brand vision.
• Set the E-comm and digital marketing budgets, supported by controlling, ensuring the department has the appropriate goals, plans and budgets to maximize sales, improve efficiency, and increase profit.
• Co-create the budget and expansion planning for all new OL sites and new markets
• Enhance the online store customer experience, securing inventory levels, maintain visual standards and utilize insights to make informed decisions regarding product placement.
• Balance profitability and customers LTV through continuous improvement on the site
• Partner closely with brand marketing and public relations to maximize exposure, activities, and other offerings
• Build and lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV, CAC, contribution margin, channel CPAs, retention cohorts, customer churn feedback, return rates, etc.)
• Synchronize your actions with the global e-commerce & marketing teams, following up on the results, providing feedback regarding assortment and product flow​.
• Collaborate with the it department to secure online operations
• Collaborate with regional and global marketing teams to align content, product, and promotion strategies​.
• Work with merchandising and logistics team to secure fulfilment and shipping​ with optimized costs and timing
• Manage external agencies to ensure that opportunities are maximized, and the brand is communicated in an appropriate fashion.
• Drive the technical development of the e-commerce operations and define future needs and priorities for the digital roadmap, leveraging multiple stakeholders and business tech team support (user experience, logistics including delivery, returns and packaging, customer service, reporting optimization).
• Set priorities and find new growth opportunities leveraging customer behavior, using web analytics and sales data analysis.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

• Experience ecommerce/digital marketing at executive level, with a strong focus on retail or a related industry and