B2B Campaigns Manager

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

B2B Campaigns Manager

Summary:

The Manager, B2B Marketing, Mastercard Move will lead our Campaigns and Events. She/he will be responsible for leading awareness, search and thought leadership lead generation campaigns for the Mastercard Move portfolio including but not limited to media planning and reporting, creative and keyword development and lead tracking and reporting. They would also lead on events planning and execution. Additionally, this person will work across stakeholders including global product, legal, marketing operations, regional product marketing, event leads and media and creative agencies to ensure campaigns and events are executed to global marketing standards.

Overview:
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing. This includes leveraging insights and market knowledge to help define messaging; crafting succinct and successful sales enablement and commercial toolkits; executing awareness and lead generation campaigns; driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications, Legal and Sales as well as external agencies to scale marketing plans and assets.

Do you have a passion for Marketing?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
• Do you have experience supporting business development teams?

We are looking for a strategic marketer with creative and detailed oriented sensibilities to join an energetic team and lead marketing initiatives to enable the Transfer Solutions business to achieve ambitious commercial goals.

Role
• Develop and lead awareness and lead generation campaigns for the Mastercard Move portfolio including but not limited to media planning and reporting, creative and keyword development and lead tracking and reporting.
• Owns event strategy, planning and execution including but not limited to messaging development, creative, logistics, compliance.
• Develop and maintain competitive review including messaging, visual identity to help inform creative strategy.
• Partner closely across stakeholders including global product, legal, marketing operations, regional product marketing, event leads and media and creative agencies.
• Capture reporting metrics, learnings and success stories to inform the development of global best practices
• Ensure all content and creative execution lines up with Mastercard brand standards
• Maintain budget responsibilities for specific marketing programs

About You
• Considerable experience (5-7 years), particularly in B2B and product marketing
• You have excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in
• You’re a leader and strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed.
• You’re a great storyteller. You enjoy developing content that is purposeful and succinct, even when dealing with complex subjects, and you have strong experience and skill in writing clear and effective communications, avoiding fluff and jargon.
• You’re creative, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way.
• You have experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members
• You love to collaborate. You are comfortable working cross-functionally with other diverse team leads to gain the knowledge needed to inform your strategies and identify opportunities.
• You h